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All Journal Jurnal Bisnis, Manajemen, dan Informatika Jurnal Mirai Management Hasanuddin Journal of Applied Business and Entrepreneurship HASANUDDIN JOURNAL OF BUSINESS STRATEGY JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Proceeding of The International Conference on Economics and Business Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Maming, Jumidah
Hasanuddin University
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH ONLINE MARKETING DAN WORD OF MOUTH COMMUNICATION TERHADAP CUSTOMER SATISFATION MELALUI ESTETIKA PRODUK PADA PERUSAHAAN AMPA BAKERY TAKALAR Haris Maupa; Yosua Sambo; Djumidah Maming
JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 17 No. 1 (2020): JBMI
Publisher : Department of Management FEB Unhas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/jbmi.v17i1.9462

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh online marketing dan word of mouth communication terhadap customer satisfaction melalui estetika produk pada Ampa Bakery di Takalar. Data dikumpulkan dari populasi pelanggan Ampa Bakery dengan jumlah sampel 100 orang menggunakan kuesioner dengan skala likert sebagai indikator skor, kemudian dilanjutkan dengan analisis jalur dengan menggunakan metode regresi berganda. Hasil penelitian menunjukkan bahwa variabel online marketing dan word of mouth communication berpengaruh secara signifikan terhadap estetika produk. Variabel online marketing dan word of mouth communication tidak berpengaruh secara signifikan terhadap variabel customer satisfaction sementara variabel estetika produk mempunyai pengaruh signifikan. Melalui nilai koefisien jalur diketahui bahwa pengaruh langsung estetika produk lebih dominan ketimbang pengaruh tidak langsung online marketing dan word of mouth communication. Sebagai kesimpulan akhir dikatakan bahwa online marketing dan word of mouth communication tidak sepenuhnya dapat mendikte standar kepuasan pelanggan dikarenakan adanya variabel lain yang lebih dominan yakni estetika produk, namun estetika produk sendiri dapat dipengaruhi oleh online marketing dan word of mouth communication.
PENGARUH KEPEMIMPINAN, PELATIHAN KARYAWAN DAN SHARING KNOWLEDGE TERHADAP PENERAPAN KNOWLEDGE MANAGEMENT DALAM MENINGKATKAN KINERJA KARYAWAN PADA DEPARTEMEN HUMAN RESOURCES PT VALE INDONESIA, TBK. Raden Ayu Yawmillisa; Sumardi Sumardi; Jumidah Maming
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 1 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i1.37

Abstract

Adanya kelangkaan talenta, sehingga mengakibatkan terjadinya perebutan talenta di pasar tenaga kerja dan tidak bisa dipungkiri adalah perkembangan teknologi, khususnya teknologi konsumer (seperti smartphone dan mobile application) dan media social. Penelitian ini bertujuan mengetahui pengaruh Kepemimpinan, Sharing Knowledge, Pelatihan Karyawan, dan Sharing Knowledge terhadap penerapan Knowledge Management dan Kinerja Karyawan. Penelitian ini dilakukan dengan pendekatan yang bersifat eksplanatori (eksplanatory research) yang menjelaskan pengaruh hubungan kausal antara variabel penelitian dan pengujian hipotesa, serta menjelaskan pengaruh kausalitas (causality relationship) antara variabel bebas (kepemimpinan, pelatihan karyawan dan Sharing Knowledge), Knowledge Management,dan variabel terikat (kinerja karyawan), Human Resources PT Vale Indonesia Tbk. Hasil penelitian ini menunjukkan bahwa Kepemimpinan tidak berpengaruh secara signifikan terhadap Penerapan Knowledge Management, Pelatihan Karyawan tidak berpengaruh secara signifikan terhadap Penerapan Knowledge Management, Sharing Knowledge berpengaruh secara signifikan terhadap Penerapan Knowledge Management, Kepemimpinan tidak berpengaruh secara signifikan terhadap Kinerja Karyawan, Pelatihan Karyawan tidak berpengaruh secara signifikan terhadap Kinerja Karyawan, Sharing Knowledge berpengaruh secara signifikan terhadap KinerjaKaryawan, Penerapan Knowledge Management berpengaruh secara signifikan terhadap Kinerja Karyawan. Sedangkan untuk pengaruh berdasarkan analisis jalur yakni Sharing Knowledge berpengaruh terhadap Penerapan Knowledge Management, Kepemimpinan berpengaruh terhadap Penerapan Knowledge Management, Knowledge Managementberpengaruh signifikan terhadap variabel terikat Kinerja Karyawan
PENGARUH KUALITAS LAYANAN DAN DIFERENSIASI TERHADAP LOYALITAS NASABAH PADA PT. BANK SULSELBAR CABANG UTAMA MAKASSAR A. Hadijah Sarjan Irwan Marzuki; Abdul Rahman Kadir; Jumidah Maming
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 3 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i3.84

Abstract

Service quality and differentiation have an important role in the banking business. This study aims to determine and analyze the effect of service quality on customer loyalty at PT. Bank Sulselbar Main Branch Makassar, as well as to know and analyze the influence of differentiation on customer loyalty at PT. Bank Sulselbar Main Branch of Makassar. The population in this study is all customers who take credit at PT. Bank Sulselbar Main Branch Makassar that is as much as 186 debtors. Sampling technique using accidental sampling technique, the technique of determining the sample by chance at the time the researcher conducted the research and considered eligible it can be used as a sample in this study. Analysis by using computerized system program SPPS release 24. The research findings show that 1) Quality of service has a positive and significant impact on customer loyalty at PT. Bank Sulselbar Main Branch of Makassar. 2) Differentiation have a positive and significant impact on customer loyalty at PT. Bank Sulselbar Main Branch of Makassar. Of the two variables both have a positive effect on customer loyalty.
PENGARUH KEPEMIMPINAN DAN KOMPENSASI TERHADAP MOTIVASI DAN KINERJA KARYAWAN HOTEL FAVOR MAKASSAR Feby Febrianingsih; Mahlia Muis; Jumidah Maming
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 3 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i3.89

Abstract

Every leader can exert influence towards his subordinates. This research aims to know the influence of leadership and compensation of employee motivation and performance against the Favor hotel Makassar. This research approach is quantitative, and this type of research is the causality. There are 2 types of data, namely data qualitative and quantitative data, whereas data source using primary data and secondary data. This research used 4 methods of data collection method, the method of observation questionnaire (question form), interviews, and method of study documentation. Qualitative analysis is a method that aims to transform a collection of raw data into a form that is easy to understand, in the form of a concise information, where research results and their analysis are outlined in a scientific writings which of the analysis It will be formed a conclusion. The results showed that (1) the variable compensation effect on leadership and employee motivation variables Hotel Makassar's Favor. (2) The compensation and leadership Variables have no effect against variable employee performance Hotel Makassar's Favor. (3) the motivational and leadership Variables take effect directly against variable employee performance through motivation variables Hotel Makassar's Favor. (4) Variable compensation effect indirectly against variable employee performance through motivation variables Hotel Makassar's Favor.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN MOBIL HILUX DI KABUPATEN MERAUKE Muhammad Awal; Dian Parawansa; Jumidah Maming
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 3 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i3.92

Abstract

Developments in the business world in Indonesia is very rapid, the challenges that will be faced by business people will be more difficult. This study aims to know to know the effect of Brand Image and Product Quality to Satisfaction and Customer Loyalty Hilux Car in Merauke District. This research uses quantitative method. In this research use path analysis model because of independent variable with dependent variable to mediation that influence. This analysis is assisted by SPSS 22.0 software. Test results have been done indicate that Brand Image positively and significantly influence on satisfaction, product quality positively and significantly influence on satisfaction, Brand Image positively and significantly influence on Customer Loyalty, Product quality positively and significantly influence to customer loyalty, Satisfaction positively and significantly influence customer loyalty.
PENGARUH KEPEMIMPINAN DAN KOMPENSASI TERHADAP MOTIVASI DAN KINERJA KARYAWAN HOTEL FAVOR MAKASSAR Feby Febrianingsih; Mahlia Muis; Jumidah Maming
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 4 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i4.270

Abstract

Every leader can exert influence towards his subordinates. This research aims to know the influence of leadership and compensation of employee motivation and performance against the Favor hotel Makassar. This research approach is quantitative, and this type of research is the causality. There are 2 types of data, namely data qualitative and quantitative data, whereas data source using primary data and secondary data. This research used 4 methods of data collection method, the method of observation questionnaire (question form), interviews, and method of study documentation. Qualitative analysis is a method that aims to transform a collection of raw data into a form that is easy to understand, in the form of a concise information, where research results and their analysis are outlined in a scientific writing which of the analysis It will be formed a conclusion. The results showed that (1) the variable compensation effect on leadership and employee motivation variables Hotel Makassar's Favor. (2) the compensation and leadership Variables have no effect against variable employee performance Hotel Makassar's Favor. (3) the motivational and leadership Variables take effect directly against variable employee performance through motivation variables Hotel Makassar's Favor. (4) Variable compensation effect indirectly against variable employee performance through motivation variables Hotel Makassar's Favor.
The Influence Of Trust And Service Quality On Loyalty Through Customer Satisfaction At State-Owned Banks In Makassar City Litami Aprilia; Jumidah Maming; Erlina Pakki
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.295

Abstract

The Banking Industry is one of the industries in the service sector that collects funds from the public and channels them back in the form of credit to the public, so the need to provide trust, quality of service, satisfaction so as to increase loyalty to state-owned banks in Makassar. This study aims to determine the effect of trust on satisfaction, service quality on satisfaction, trust on customer loyalty, service quality on customer loyalty, satisfaction on customer loyalty, trust on customer loyalty through customer satisfaction, and service quality on customer loyalty through customer satisfaction. Data was collected through observation, questionnaires, and documentation and analyzed through validity, reliability, classic assumption tests, path analysis and multiple tests. The results showed that trust had a positive and significant effect on customer satisfaction. Service quality has a positive and not significant effect on customer satisfaction. Trust has a positive and not significant effect on customer loyalty. Service quality has a positive and not significant effect on customer loyalty. There is a positive and significant influence on customer loyalty in state-owned banks in Makassar. Trust has a positive and significant effect on customer loyalty through customer satisfaction. Quality of service affects customer loyalty through customer satisfaction at state-owned banks in Makassar.
THE EFFECT OF MARKET ORIENTATION AND ENTERPRENEURAL ORIENTATION ON BUSINESS PERFORMANCE WITH MARKETING CAPABILITIES AS A MEDIATION VARIABLE (CASE IN PUBLIC BANK OF MAKASSAR CITY) Liliya Novita; Dian AS Parawansa; Jumidah Maming
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.300

Abstract

Business performance is an aspect that must be considered for the sustainability of a business. This type of research is quantitative research with SEM (Structural Equation Model) method that looks for relationships between variables. While the steps taken consisted of determining the structural model, followed by setting the measurement model, combining data and checking, pretest validity and reliability, determining the path analysis model, collecting models and analyzing with IBM-SPSS AMOS 23, testing the fit test model, if possible to re-checking the model, and then interpreting the results of data processing. The results showed that market orientation and entrepreneurial orientation had a positive and significant effect on marketing capabilities, marketing capabilities had a positive and significant effect on business performance, and, market orientation and entrepreneurial orientation does not have a positive and no significant effect on business performance.
THE EFFECT OF MARKETING MIX ON CONSUMER SATISFACTION AND ITS IMPACT ON “ROTI MAROS” CONSUMER LOYALTY IN MAROS DISTRICT Hairil Nurdin; Jusni Jusni; Jumidah Maming
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 2 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i2.320

Abstract

Considering the rapid competition of the world economy at this time, so the government must really pay attention to policies, climate change, and renewal of the economy, and participate in making economic policies that have a positive impact in the future. One of the micro businesses as a buffer for the national economy is the food industry which has a very large market demand. The purpose of this study was to determine the effect of marketing mix (price, product, promotion, place) on consumer satisfaction Maros bread, to determine the effect of marketing mix on customer loyalty, to determine the effect of customer satisfaction on customer loyalty, and to determine the effect of marketing mix on loyalty consumers through consumer satisfaction Roti Maros in Maros Regency. The sample used is all consumers who buy Maros bread in Kab. Maros numbering as many as 80 people. Data collection techniques through observation, interviews, documentation and questionnaires. The analysis technique uses validity test, reliability test, descriptive analysis, path analysis, hypothesis testing and sobel test analysis. The results found that the marketing mix had a positive and significant effect on customer satisfaction of Roti Maros. The marketing mix has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty Roti Maros. The marketing mix has a positive and significant effect on the customer loyalty of Roti Maros if mediated by customer satisfaction.
THE EFFECT OF SERVICE QUALITY AND MARKETING MIX STRATEGY ON SATISFACTION AND LOYALTY OF KPR CUSTOMERS AT PT. BANK CENTRAL ASIA, TBK. MAKASSAR BRANCH Mardin Setiawan; Syamsu Alam; Jumidah Maming
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 4 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i4.381

Abstract

This study aims to know and to analyze the effect of service quality strategy, marketing mix strategy on Household Loan Credit (KPR) customer satisfaction, the influence of service quality and marketing mix strategy on KPR customer loyalty, the effect on satisfaction on KPR customer loyalty, service quality strategy and marketing mix strategy on customer loyalty through KPR customer satisfaction at PT. Bank Central Asia Tbk Makassar Branch. To achieve these objectives, techniques of collecting data carried out through observation and distribution questionnaires by using data analysis techniques, namely descriptive analysis, validity and reliability testing, assumption classic tests, and path analysis. The results of this study proved that the service quality strategy and marketing mix strategy gave a positive and significant effect on customer satisfaction. Service quality strategy and marketing mix strategy gave a positive and significant influence on customer loyalty, the customers' satisfaction has a positive and significant effect on customer loyalty, customer satisfaction could mediate the effect between service quality strategy and marketing mix strategy on increasing customer loyalty at PT. Bank Central Asia, Tbk. Makassar Branch.
Co-Authors A. Hadijah Sarjan Irwan Marzuki Abdul Rahman Kadir Abdul Razak Munir Abedneigo C. Rambulangi Ahmad Ridha T Erlina Pakki Feby Febrianingsih Hairil Nurdin Haris Maupa Jusni Jusni Laksono Trisnantoro Lestari Daswan Liliya Novita Litami Aprilia Mahlia Muis Mardin Setiawan Muhammad Awal Muhammad Idrus Taba Nur Ina Sarivina Nusu Nurdjanah Hamid Osman Lewangka Otto Randa Payangan Raden Ayu Yawmillisa Ria Mardiana Yusuf Siti Haerani Sri Wahyuningsi Sumardi Lasise Sumardi Sumardi Torang Purba Yosua Sambo