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KIRI ISLAM H{ASSAN H{ANAFI< (Studi Epistemologis) Ulya, Husna Nimatul
Dialogia: Jurnal Studi Islam dan Sosial Vol 15, No 1 (2017): Dialogia jurnal Studi Islam dan Sosial
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1244.888 KB) | DOI: 10.21154/dialogia.v15i1.1184

Abstract

Abstract: H{assan H{anafi>, a philosopher and theologian of Egyptian is the successor of ideas of fighting for imperialism in the West, the left behind of Muslims and  leading for freedom, social justice in Islamic societies as well as unifying Muslims which is called al-Jam'iyah al-Isla>miyyah (Pan-Islamism) or al-Jam'iyah al-Sharqiyyah Unity of East nations. The left of Islam is an improvement (takmilah) of the reform agenda that first appeared in the history of modern Islam. H{assan H{anafi> follows the paradigm of Ibn Rushd that avoids illumination and metaphysical by applying ratio to analyze the laws of nature. The theory employed by the left of Islam is the theory of truth correspondence. It claims that a knowledge is valid when the reality becomes the object of that knowledge. Furthermore, the validity of such correspondence with affinity closely related to the truth and sensory, or something considered correct precise if it (opinions, events, information) is in accordance with the facts ( impressions, ideas) in the field. The method used by H{assan H{anafi> is dialectics, phenomenology, eclectic, and Semantic Interpretation, which ultimately resulted in the idea of the Left Islam. ملخص:كان لحسان حنفي مفهوم عن اليسار الإسلامي، وهو فيلسوف والمتكلم من مصر، وله دعوة إلى معارضة استعمار الغرب، والنقد على تأخّر المسلمين، والدعوة إلى الحرية، والعدالة الاجتماعية في المجتمعات الإسلامية، والدعوة إلى اتحاد المسلمين الذي يسمى بالجامعة الإسلامية أو الجامعة الشرقية. مفهوم يسار الإسلام يكمّل برنامج التجديد الذي ظهر أول مرة في تاريخ الإسلام الحديث. يتبع مفهوم اليسار الإسلامي لحسان حنفي نموذج ابن رشد الذي أساسه العقل ويجتنب عن الإضاءة والميتافيزيقا فى تحليل القوانين الطبيعية. النظرية التي يستخدمها يسار الإسلام هي نظرية تطابق الحقيقة. وقررت هذه النظرية أن المعرفة صحيحة إذا كانت النسبة تطابق بالحقيقة التي أصبحت موضوع المعرفة، وصحة تطابق الحقيقة إذا كانت هناك علاقة وثيقة بين الحقيقة والحسي، أو يمكن أن يقال إن الأمور صحيحة إذا كان التعبير (الرأي، والحدث، والمعلومات) يطابق بالوقائع (الانطباعات والأفكار). استخدم حسان حنفي منهج الجدلية، والظواهرية، والإنتقائية، والدلالية، وكل هذه مصدر فكرة اليسار الإسلامي. Abstrak: Kiri Islam H{assan H{anafi>>, seorang Filsuf dan Teolog yang berasal dari Mesir, adalah penerus gagasan dan ide yang isinya antara lain adalah seruan untuk melawan penjajahan dunia Barat, keterbelakangan umat Islam di pihak lain, dan seruan untuk menegakkan kebebasan, keadilan sosial dalam masyarakat Islam, serta mempersatukan umat Islam dalam suatu kesatuan yang dinamai dengan al-Jam’iyah al-Isla>miyyah (Pan Islamisme) atau al-Jam’iyah al-Sharqiyyah (Kesatuan Bangsa-bangsa Timur). Kiri Islam merupakan penyempurnaan (takmilah) atas agenda pembaharuan yang muncul pertama kali di dalam sejarah Islam modern. Kiri Islam H{assan H{anafi> mengikuti paradigma Ibn Rushd yang menghindari iluminasi dan metafisik, dengan mendayakan rasio untuk menganalisis hukum alam. Teori yang dipakai oleh Kiri Islam ini adalah teori kebenaran korespondensi. Teori ini mengatakan bahwa suatu pengetahuan itu sahih apabila proporsi bersesuaian dengan realitas menjadi obyek dari pengetahuan itu, kesahihan korespondensi tersebut memiliki pertalian erat dengan kebenaran dan kepastian indrawi, atau sesuatu dianggap benar apabila apa yang diungkapkan (pendapat, kejadian, informasi) sesuai dengan fakta (kesan, ide-ide) di lapangan. Metode yang dipakai H{assan H{anafi> adalah Dialektik, Fenomenologi, Eklektik, dan Tafsir Semantik, yang akhirnya menghasilkan gagasan tentang Kiri Islam. Kata Kunci: Kiri Islam, al-Tura>th wa al-Tajdi>d, Tafsir Semantik, Teologi.
PARADIGMA KEMISKINAN DALAM PERSPEKTIF ISLAM DAN KONVENSIONAL Ulya, Husna Ni`matul
El-Barka: Journal of Islamic Economics and Business Vol 1, No 1 (2018)
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (789.39 KB) | DOI: 10.21154/elbarka.v1i1.1448

Abstract

Abstract: Poverty is a condition where a person or groups of people, male and female, are unable to fulfill their basic rights to maintain and develop a dignified life. The dimensions of poverty are interrelated, both directly and indirectly, it means that progress and setbacks in one aspect can affect progress and decline in other aspects, and another aspect of poverty is that the poor are human beings, either individual or collective. The latest data in March 2018 mentions that the number of poverty in Indonesia as many as 25, 95 millions of people. The causes of poverty vary, depending on the type of poverty itself, as well as there are many different poverty indicators. Poverty reduction efforts are carried out by providing basic needs such as food, health and education services, expansion of employment opportunities, agricultural development, and provision of revolving funds through the credit system, infrastructure development and assistance, sanitation counseling and so on. Islam provides solutions to solve the poverty alleviation such as working obligation, income redistribution (zakat), infaq, etc. الملخص:الفقر هو حالة لا يستطيع فيها شخص أو مجموعة من الناس،ذكوراً وإناثاً ، أن يفيوا بحقوقهم الأساسية في الحفاظ على حياة كريمة وتطويرها. إن أبعاد الفقر مترابطة ، سواء بشكل مباشر أو غير مباشر ، وهذا يعني أن التقدم والنكسات في أحد الجوانب يمكن أن تؤثر على التقدم والانحدار في جوانب أخرى ، وجانب آخر من جوانب الفقر هو أن الفقراء هم بشر ، فرد أو جماعي. تشير أحدث البيانات في مارس 2018 إلى عدد من يعانون الفقر في إندونيسيا يصل إلى 25 ، 95 مليون شخص. تختلف أسباب الفقر ، تبعاً لنوع الفقر نفسه ، فضلاً عن وجود العديد من مؤشرات الفقر المختلفة. ويتم بذل جهود الحد من الفقر من خلال توفير الاحتياجات الأساسية مثل الغذاء والصحة وخدمات التعليم ، وتوسيع فرص العمل ، والتنمية الزراعية ، وتوفير الأموال المتجددة من خلال نظام الائتمان ، وتطوير البنية التحتية والمساعدة ، والمشورة الصحية وغيرها. يوفر الإسلام حلاً للتخفيف من حدة الفقر ، من بين أمور أخرى ، مع اقتراح العمل للمسلمين ، وإعادة توزيع الدخل في شكل الزكاة ، infaq والصدقات وما إلى ذلك.Abstrak: Kemiskinan sebagai kondisi dimana seseorang atau sekelompok orang, laki-laki dan perempuan, tidak mampu memenuhi hak-hak dasarnya untuk mempertahankan dan mengembangkan kehidupan yang bermartabat. Dimensi-dimensi kemiskinan saling berkaitan, baik secara langsung maupun tak langsung, hal ini berarti bahwa kemajuan dan kemunduran pada salah satu aspek dapat mempengaruhi kemajuan dan kemunduran pada aspek lainnya, dan aspek lainnya dari kemiskinan ini adalah bahwa yang miskin itu adalah manusianya, baik secara individual maupun kolektif. Data terakhir pada bulan Maret tahun 2018 menyebutkan jumlah kemiskinan di Indonesia sebanyak 25, 95 juta penduduk.  Penyebab kemiskinan berbeda-beda, tergantung dengan jenis kemiskinan itu sendiri, begitu pula ada banyak indikator kemiskinan yang berbeda-beda. upaya penanggulangan kemiskinan dilakukan dengan penyediaan kebutuhan dasar seperti pangan, pelayanan kesehatan dan pendidikan, perluasan kesempatan kerja, pembangunan pertanian, pemberian dana bergulir melalui sistem kredit, pembangunan prasarana dan pendampingan, penyuluhan sanitasi dan sebagainya.  Islam memberikan solusi dalam pengentasan kemiskinan, antara lain dengan adanya anjuran untuk bekerja bagi umat muslim, adanya redistribusi pendapatan berupa zakat, infaq dan sedekah dan lain sebagainya.
Faktor-Faktor Resistansi Masyarakat Desa Ngrayun Terhadap Keputusan Menjadi Nasabah Asuransi Prudential Ponorogo Nursafitri, Eka; Ulya, Husna Ni'matul
Velocity: Journal of Sharia Finance and Banking Vol 1 No 2 (2021): November 2021
Publisher : Department of Islamic Banking, Faculty of Islamic Economics and Business, Institut Agama Islam Negeri Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (798.642 KB) | DOI: 10.28918/velocity.v1i2.4636

Abstract

Islamic insurance will have higher demand and high enthusiasm. Therefore, efforts to increase public knowledge about sharia insurance are a strategic issue in the development of sharia insurance. Consumer knowledge is all information owned by consumers about various products or services. Based on the results of interviews with prudential insurance agents, it was stated that there were still few people who had life insurance, all of that because the level of public trust was still low, this was due to their low knowledge of sharia insurance. And when doing promotions there is rejection from the community. From here, marketers must be able to provide knowledge about the benefits and advantages of Islamic insurance. This study aims: 1) to find out how the development of prudential sharia insurance in Ponorogo. 2) to find out the resistance factors of the Ngrayun Village Community to become Ponorogo prudential insurance customers.This type of research uses field research and uses a qualitative approach. Data collection techniques used in this study were interviews (interviews) and documentation. The results of this study are: 1) The development of Prudential Sharia Insurance in Ponorogo has gone up and down, but in the last period it has decreased. Especially in Ngrayun Village, Ngrayun District, the development of prudential sharia insurance is quite difficult because of various factors that influence people's decisions to join as customers. The prudential sharia insurance agent then determines solutions that can be applied in rural areas, especially Ngrayun Village, Ngrayun District. 2) Existing factors based on the results of interviews with consumers who have received socialization or offers from prudential sharia insurance agents in Ngrayun Village, Ngrayun District arise interrelated factors, both from cultural and sub-cultural factors, occupation, age, reference groups and family , as well as location. Of the several factors that have been mentioned above, these factors are closely related to the consumer's decision to become a customer.
PENERAPAN BUDAYA SUFISTIK TERHADAP MORAL ELEVATION PARA SANTRI DI PESANTREN PUTRA TEBUIRENG JOMBANG JAWA TIMUR Wening Purbatin Palupi Soenjoto; Husna Ni’matul Ulya
MA'ALIM: Jurnal Pendidikan Islam Vol 2, No 02 (2021): MA'ALIM: Jurnal Pendidikan Islam
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/maalim.v2i2.3602

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This research was conducted to analyze and describe the application of Sufistic culture to moral elevation in the formation of moral elevation of students at the Putra Tebuireng Islamic Boarding School in Jombang, East Java. The location of the study was carried out by the Islamic boarding school male Tebuireng Jombang. The research method used is a qualitative method using descriptive analysis and triangulation techniques. The research respondents consisted of 30 people aged 16-24 years. The results showed that the application of Sufistic culture to the moral elevation of male students and the formation of moral elevation in the world of pesantren education needed a consistent process and support from all parties. namely the creed, sharia, and morals as a support for the occurrence of moral elevation.
Peningkatan Kapasitas SDM Melalui Pelatihan Pencatatan Laporan Keuangan Sederhana Pada Usaha Kecil dan Menengah di Desa Bareng Babadan Nanda Afrita Veronica; Husna Ni'matul Ulya
Etos : Jurnal Pengabdian Masyarakat Vol 3 No 2 (2021): Etos: Jurnal Pengabdian Masyarakat
Publisher : IAI Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/etos.v3i2.486

Abstract

In managing a business requires bookkeeping which aims to provide information about the company's financial position. In addition, it is also used as a material for assessing performance and as a basis for making business decisions. Small and Medium Enterprises (SMEs) are one of the businesses that generally have not implemented financial statement recording, as is the case with oyster mushroom cultivation SMEs in Bareng Village, Babadan. Sometimes business owners still confuse household finances with business finances, so it is not clear how much net profit they receive. Lack of knowledge and awareness of the importance of financial bookkeeping is an obstacle that entrepreneurs in Bareng Village have. Departing from the problems above, this training in recording financial reports for business actors in the village of Bareng is feasible. The purpose of this training is to provide insight and skills in recording simple financial statements for SMEs. This service uses the ABCD (Asset Based Community Development) method which prioritizes economic assets with the potential of SMEs for oyster mushroom cultivation and other businesses. The results of the training show that the ability of the participants in recording financial statements has increased. This training received a positive response by the participants and is expected to be implemented in a sustainable manner so that it can have a significant effect on the business being run. Abstrak Dalam pengelolaan sebuah usaha memerlukan pembukuan yang bertujuan untuk memberikan informasi mengenai posisi keuangan perusahaan. Selain itu juga sebagai bahan untuk menilai kinerja serta sebagai dasar pengambilan keputusan bisnis. Usaha Kecil dan Menengah atau UKM menjadi salah satu usaha yang umumnya belum menerapkan pencatatan laporan keuangan, seperti halnya yang terjadi pada UKM budidaya jamur tiram di Desa Bareng, Babadan. Terkadang pemilik usaha masih mencampuradukkan antara keuangan rumah tangga dengan keuangan usaha, sehingga tidak diketahui secara jelas berapa laba bersih yang diterima. Kurangnya pengetahuan dan kesadaran akan pentingnya pembukuan keuangan menjadi kendala yang di miliki oleh wirausahawan di Desa Bareng. Berangkat dari permasalah di atas, pelatihan pencatatan laporan keuangan bagi para pelaku usaha di desa Bareng ini layak dilaksanakan. Tujuan dari pelatihan ini untuk memberikan wawasan serta keterampilan dalam pencatatan laporan keuangan sederhana bagi pelaku UKM. Pengabdian ini menerapkan metode ABCD (Asset Based Community Development) yang memprioritaskan aset ekonomi dengan potensi UKM budidaya jamur tiram dan usaha lainnya. Hasil pelatihan menunjukkan bahwa kemampuan para peserta dalam pencatatan laporan keuangan meningkat. Pelatihan ini mendapat respon positif oleh para peserta dan diharapkan dapat diterapkan secara berkelanjutan sehingga dapat berpengaruh secara signifikan bagi usaha yang dijalankan.
Upaya Peningkatan Kualitas Produksi Melalui Media Tanam (Baglog) Pada Usaha Kecil Menengah (UKM) Jamur Tiram di Desa Bareng Babadan Ponorogo Nia Zainul Mar'ati; Husna Ni'matul Ulya
Etos : Jurnal Pengabdian Masyarakat Vol 3 No 2 (2021): Etos: Jurnal Pengabdian Masyarakat
Publisher : IAI Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/etos.v3i2.488

Abstract

Bareng village, Babadan sub-district, Ponorogo district, grows oyster mushroom which are managed by individuals. These cultivation activities only produce fresh white oyster mushrooms. The growing media used comes from the production of other people who just need to be cared for to produce fresh white oyster mushrooms. On the other hand, the condition of a lot of waste can also cause pollution to the surrounding environment it cause the lack of knowledge about the treatment of the mushroom growing media waste (baglog). Mushroom growing media or commonly called baglog is a mushroom growing medium made from a mixture of sawdust, bran, and various other nutrients that can help mushroom growth. In this study, the author uses the ABCD research method, where the researcher explains how to improve the quality of oyster mushroom production through planting media (baglog) in the village of Bareng. From this research it can be concluded that improving a quality of oyster mushroom cultivation production is very necessary to developing a business of oyster mushroom farmers in the village of Bareng. Abstrak Desa Bareng kecamatan Babadan kabupaten Ponorogo tumbuh jamur tiram yang dikelola oleh perorangan. Kegiatan budidaya tersebut hanya memproduksi jamur tiram putih segar saja. Media tanam yang digunakan berasal dari produksi milik orang lain yang tinggal dirawat hingga menghasilkan jamur putih tiram yang segar. Disisi lain, kondisi limbah yang banyak juga dapat mengakibatkan perncemaran lingkungan sekitar karena kurangnya pengetahuan akan pengolahan limbah media tanam jamur (baglog) tersebut. Media tanam jamur atau biasa disebut baglog yang merupakan media untuk tumbuhnya jamur yang terbuat dari berbagao campuran seperti, bekas gergaji kayu, bekatul, kemudian nutrisi yang dapat membantu pertumbuhan jamur. Dalam penelitian ini, penulis menggunakan metode penelitian ABCD, dimana peneliti menjelaskan bagaimana upaya peningkatan kualitas produksi jamur tiram melalui media tanam (baglog) di desa Bareng. Dari penelitian ini dapat disimpulkan bahwa peningkatan kualitas produksi budidaya jamur tiram sangat diperlukan guna mengembangkan bisnis petani jamur tiram di desa Bareng.
Faktor-Faktor Resistansi Masyarakat Desa Ngrayun Terhadap Keputusan Menjadi Nasabah Asuransi Prudential Ponorogo Eka Nursafitri; Husna Ni'matul Ulya
Velocity: Journal of Sharia Finance and Banking Vol. 1 No. 2 (2021): November 2021
Publisher : Department of Islamic Banking, Faculty of Islamic Economics and Business, UIN KH Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/velocity.v1i2.4636

Abstract

Islamic insurance will have higher demand and high enthusiasm. Therefore, efforts to increase public knowledge about sharia insurance are a strategic issue in the development of sharia insurance. Consumer knowledge is all information owned by consumers about various products or services. Based on the results of interviews with prudential insurance agents, it was stated that there were still few people who had life insurance, all of that because the level of public trust was still low, this was due to their low knowledge of sharia insurance. And when doing promotions there is rejection from the community. From here, marketers must be able to provide knowledge about the benefits and advantages of Islamic insurance. This study aims: 1) to find out how the development of prudential sharia insurance in Ponorogo. 2) to find out the resistance factors of the Ngrayun Village Community to become Ponorogo prudential insurance customers.This type of research uses field research and uses a qualitative approach. Data collection techniques used in this study were interviews (interviews) and documentation. The results of this study are: 1) The development of Prudential Sharia Insurance in Ponorogo has gone up and down, but in the last period it has decreased. Especially in Ngrayun Village, Ngrayun District, the development of prudential sharia insurance is quite difficult because of various factors that influence people's decisions to join as customers. The prudential sharia insurance agent then determines solutions that can be applied in rural areas, especially Ngrayun Village, Ngrayun District. 2) Existing factors based on the results of interviews with consumers who have received socialization or offers from prudential sharia insurance agents in Ngrayun Village, Ngrayun District arise interrelated factors, both from cultural and sub-cultural factors, occupation, age, reference groups and family , as well as location. Of the several factors that have been mentioned above, these factors are closely related to the consumer's decision to become a customer.
Pemulihan Perekonomian Jawa Timur di Masa Pandemi Covid-19 Melalui Sistem Pertanian Terpadu (SPT) Budikdamber (Budidaya Ikan dalam Ember) Husna Ni’matul Ulya
Journal of Islamic Economics (JoIE) Vol 1, No 1 (2021)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1200.291 KB) | DOI: 10.21154/joie.v1i1.3085

Abstract

Penurunan pertumbuhan ekonomi Indonesia selama masa pandemi covid-19 terjadi selama kuartal I dan kuartal II menyebabkan melemahnya laju perekonomian dan menurunnya pendapatan masyarakat, dikarenakan kebijakan pemerintah dalam pencegahan penyebaran covid-19 berupa Pembatasan Sosial Berskala Besar (PSBB), penerapan protokol kesehatan, dan Learn/Work From Home (LFH/WFH), sehingga masyarakat harus tetap berada di rumah dan mengurangi aktifitas di luar jika tidak dibutuhkan.  Dampak yang terjadi mempengaruhi semua bidang perekonomian, salah satunya pada sektor/lapangan usaha pertanian. Perkembangan perekonomian propinsi Jawa Timur juga mengalami penurunan pada data terakhir sebesar 5,90 %.  Di antara sektor yang mengalami penurunan, sektor pertanian adalah sektor yang masih mengalami pertumbuhan positif, karena produktifitas sektor pertanian tidak begitu dipengaruhi oleh situasi pendemi, namun yang menjadi masalah adalah jumlah permintaan yang lebih menurun daripada sebelumnya.  Untuk memberikan solusi terhadap kebijakan pandemi, maka diperlukan Sistem Pertanian Terpadu (SPT) yang memanfaatkan lahan di sekitar rumah, sehingga masyarakat tidak perlu keluar rumah untuk bertani. Selain dapat mencukupi kebutuhan pangan keluarga, masyarakat dapat menjual hasil panennya, tidak hanya mencukupi kebutuhan nabati, tapi juga kebutuhan hewani.  Sistem yang diadopsi dari program dompet dhuafa yang disebut Budidaya Ikan dalam Ember (budikdamber) menjadi salah satu pilihan untuk memenuhi sistem pertanian terpadu, karena selain memanfaatkan seumberdaya yang ada, juga dapat memaksimalkan penggunaan media yang sama untuk dua sistem budidaya.  Namun, masih banyak yang harus dilaksanakan untuk menindaklanjuti pengembangan sistem ini yang disesuaikan dengan tuntutan perkembangan sosial, budaya, teknologi dan ekonomi masyarakat.The decline in Indonesia's economic growth during the Covid-19 pandemi occurred during the first quarter and second quarter which caused a weakening of the economy and decreased people's income, due to government policies to prevent the spread of Covid-19 in the form of Large-Scale Social Restrictions (PSBB), implementation of health protocols, and Learn / Work From Home (LFH / WFH), so that people must stay at home and reduce outdoor activities when not needed. The impact that occurs affects all sectors of the economy, one of which is the agricultural sector/business field. The economic development of East Java province also experienced a decline in the latest data of 5.90%. Among the sectors that have experienced a decline, the agricultural sector is still experiencing positive growth, because the productivity of the agricultural sector is not significantly affected by the pandemi situation, but the problem is that the amount of demand is decreasing more than before. To provide solutions to pandemi policies, an Integrated Farrming System (IFS) are needed which utilizes the land around the house, so that people don't have to leave the house to the farm. In addition to being able to meet family food needs, people can sell their crops, not only for vegetable needs but also for animal needs. The system adopted from the dompet dhuafa program called Aquaculture in a Bucket (budikdamber) is an option to fulfill an integrated agricultural system because, in addition to utilizing existing resources, it can also maximize the use of the same media for two cultivation systems. However, much remains to be done to follow up on the development of this system in line with the demands of social, cultural, technological, and economic development in society.
Upaya Peningkatan Penjualan Melalui Strategi Labeling Usaha Keripik Tempe di Desa Glonggong Nova Titin Lestari; Husna Ni'matul Ulya
Abdimas Indonesian Journal Vol. 1 No. 1 (2021)
Publisher : CV. Adiguna Kertosari

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Abstract

This community service program activity aims to identify internal and external factors contained in a business, formulate alternative strategies that can be applied in developing a tempe chips business in Glonggong Village, Dolopo District, Madiun Regency, considering that tempeh chips are a favorite food for the community. This research method is an ABCD (Asset Based Community-Driven Development) approach, with the steps taken are inculturation, discovery, design, define, and reflection. The strategies used to increase sales of tempe chips business in Glonggong Village, Dolopo District, Madiun Regency are: (1) Improving packaging to increase consumer attractiveness (2) Providing product labels on tempe chip packaging (3) Expanding marketing networks by utilizing information and communication technology on line. After this service activity was carried out, the tempe chips business experienced an increase in sales after having a new product label so as to increase the welfare of members and increase business income.
Inovasi Produk Sebagai Upaya Peningkatkan Volume Penjualan Krupuk Trasi “Dua Burung” Novita Dwi Rachmawati; Husna Ni'matul Ulya
Abdimas Indonesian Journal Vol. 1 No. 1 (2021)
Publisher : CV. Adiguna Kertosari

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Abstract

The “Dua Burung” cracker business is located in Ketawang Village, Dolopo Madiun. This business has been established since 1987. Krupuk Trasi has become a specialty in Ketawang village because this type of cracker was first produced or produced in this village. Because it has been ogled by outsiders, finally a similar business with similar products appears. reduced coupled with the current situation, namely the outbreak of the corona virus causing the number of sales to decrease. Therefore, to increase sales, one of the efforts that are felt to increase the number of sales is to develop this traction cracker product. can increase sales because, the surrounding community who want to buy these crackers for their own daily consumption will prefer to eat products that can be eaten rather than raw products. People will be more interested because it will be more efficient than having to process raw crackers. So that this can attract buyers who will eventually increase sales volume in the Krupuk Trasi "Dua Burung" business. The research methodology used in writing this article is the ABCD Asset Bated Community Development method).