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All Journal JURNAL BISNIS STRATEGI Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Management Analysis Journal Jurnal Ilmiah Ekonomi Islam SEIKO : Journal of Management & Business Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Entrepreneurship Research Research Horizon Economic and Business Horizon
I Made Bayu Dirgantara
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS PELAYANAN DALAM TINGKAT KEPUASAN KONSUMEN PRODUK JASA Dirgantara, I Made Bayu
JURNAL BISNIS STRATEGI Vol 15, No 2 (2006): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.554 KB) | DOI: 10.14710/jbs.15.2.62-67

Abstract

Kepuasan adalah perasaan senang atau kecewa seseorang yang berasal dari perbandingan antara kesannya terhadap kinerja (hasil) suatu produk dan harapan-harapannya.Pada dasamya tujuan dari suatu bisnis adalah untuk menciptakan konsumen yang merasa puas. Terciptanya kepuasan konsumen dapat memberikan beberapa manfaat antara lain hubungan antara perusahaan dan konsumen menjadi harmonis, memberikan dasar yang baik bagi pembelian ulang dan terciptanya loyalitas konsumen, dan membentuk suatu rekomendasi dari mulut ke mulut (word of-mouth) yang menguntungkan bagi perusahaan. Kualitas pelayanan dapat diartikan sebagai upaya pemenuhan kebutuhan dan keinginan konsumen serta ketepatan penyampaiannya dalam mengimbangi harapan konsumen.
Analisis Pengaruh electronic Word of Mouth di Media Sosial Youtube Terhadap Minat Beli Produk Kosmetik Sariayu Husna, Rahmatul; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Nowadays, in order to obtain information about a product is not only limited to the information that given from the manufacturer. But the information can also be obtained through other personal consumer, this is called with Word of Mouth communication. As the development of current technologies, Word of Mouth communication evolved into electronic Word of Mouth can be done with a wider range. Electronic Word of Mouth Communication can positive or negative statements that form of consumer opinion, potential consumers, as well as a former consumer about a product that can be accessed by anyone in the virtual world as social media that can affect the consumer interest in consuming these products. This research aims to know the existence of the electronic Word of Mouth influence against the interests of consumers against purchasing a product, especially cosmetic products Sariayu. This research uses nonprobability sampling technique by distributing questionnaires to 258 female respondents aged 17 to 29 years who use social media and find out information about Sariayu cosmetic products. The collected data is then analyzed by several tests such as validity test, reliability test, normality test, heteroskedasity test, multicollinearity test, multiple regression analysis, t test, F test and determination coefficient test (R2) using IBM SPSS software application 22 for Windows. Based on the results show that electronic Word of Mouth has positive and significant effect to purchase intention.
PENGARUH ELECTRONIC WORD OF MOUTH, DUKUNGAN SELEBRITAS, DAN PEMASARAN MEDIA SOSIAL TERHADAP MINAT BELI DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Pada Produk Fashion Levi’s di Kota Semarang) Rafif Hidayatullah, Muhammad; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Today, many companies use social media as a way to marketing their products. Levi's is one of company that utilizes social media in marketing its products. One of the social media used by Levi's in marketing its products through social media is instagram. This research aims to examine the effect of variable’s electronic word of mouth, celebrity endorsement, and social media marketing on purchase intention with brand image as the intervening variable.This research employs a purposive sampling technique on 120 respondents. The study is conducted on consumers who know the Levi's brand, have an instagram account and know or follow account @levis_indonesia in Semarang city The method used is Structural Equation Model with AMOS 24.0 Software. The results of this research show that electronic word of mouth, celebrity endorsement, and social media marketing have a positive effect on the variables of brand image intervening and intervening variables have a positive and significant influence on purchase intention
STUDI TENTANG FAKTOR-FAKTOR ATMOSFER LINGKUNGAN TERHADAP KETERIKATAN PELANGGAN PADA COWORKING SPACE DI YOGYAKARTA Darusuprapta, Faizal; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Bussines competition among coworking space have been emerging along with therise of coworking space amount each year. Competition in the business world is one of thereasons companies compete with each other in innovating products, goods and servicesproduced. To maintain the remaining market and reach a higher share of the market firmsmust construct new and attractive marketing strategies. This study aims to study the effectof atmosphere on customer engagement in Sinergi Co-Work and Network SpaceYogyakarta. This research used 140 respondents as customer of Sinergi Co-Work andNetwork Space di Kota Yogyakarta. The sampling method used a non-probability samplingmethod with a purposive sampling technique. The Collecting data used quantitativemethod with questionnaire media that was analyzed afterwards by Structural EquationModeling (SEM). The findings show that social factor have positive and significant effecton customer satisfaction, public design factor have a positive effect but does not meet therequirements of significance to customer satisfaction, room design factor have a positiveand significant effect on customer satisfaction, the ambience factor have a positive andsignificant effect on customer satisfaction, customer satisfaction have a negative effect andsignificant effect on willingness to suggest, and customer satisfaction have a positive andsignificant effect on word of mouth.
ANALISIS PENGARUH KEMUDAHAN PEMAKAIAN SITUS, MUTU INFORMASI, KEPERCAYAAN PEMBELIAN, DAN KESAN HARGA TERHADAP NIAT BELANJA DARING DI OLX.CO.ID PADA MAHASISWA UNIVERSITAS DIPONEGORO SEMARANG Endigalani, Annisa; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the influence of ease of use site, quality information, purchasing trust, and the impression of price against visitor’s shopping intention on OLX.co.id.The sampling method used on this research is probability sampling with random sampling technique. Samples were collected from 258 respondents who are students of Diponegoro University Semarang who have visited the site OLX.co.id. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination testThe result showed that the ease of use of the site, quality informartion, purchasing trust, and the impression of price has positive influence towards the shopping intention.
PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAAN, KEPERCAYAAN DAN PERSEPSI RISIKO TERHADAP MINAT UNTUK MENGGUNAKAN INSTRUMEN UANG ELEKTRONIK Yogananda, Andrean Septa; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Money as payment tools has developed rapidly over time. The development of money is also affected by the development of information technology, that created electronic money. Transaction volume and transaction value of electronic money has increase recently with the increasing of customer needs on payment tools. Many factors influence the consumer's desire to use electronic money. This research’s objectives are to test the effect of perceived benefits, perceptions of ease of use, trust and perceptions of risk to interest in using electronic money instruments. Taking a sample of 120 respondents from selected enrolled student of the school year 2016/2017 from Management Department Faculty of Economics and Business Diponegoro University. This research using nonprobability sampling technique for selecting respondents. The method of data analysis used is multiple regression analysis, where the analysis consist of validity test, reliability test, classical assumption test, multiple linear regression test, t test, and F test. The result shows that perceived usefulness, perceived ease of use and trust have positive and significant effect to intention to use, while perceived risk has negative and not significant effect to intention to use.
DAMPAK PERIKLANAN YANG INFORMATIF TERHADAP KEPUTUSAN PEMBELIAN PRODUK SABUN MANDI Suharno, Rizki Adi Anggoro; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This  research  was  conducted  to  test  and  analyze  causal  relationship  between Informational Advertising to Consumer Purchase Decision of Toiletries Product, Soap. The  aim  of  this  research  is  also  to  analyze  the  difference  of  information  given  by advertising to consumer purchase decision of soap product, whether the information of soap  product  that  have  been  given  to  the  participants can  influence  the  relationship between informational advertising with consumer purchase decision of soap product.The  method  used  in  this  research  is true  experimental  design  with  laboratory experiment. The number of participants used was 30 participants, consisting of 15 participants for the experiment group that received the information of the soap product and 15 participants for the control group who did not get the information of the soap product.  The  data  analysis  tests used  in  this research  are  Paired  Sample  T-test  and Independent  Sample  T-test  in  order  to  know  the  difference  and  compare  the  results between the experimental research groups.The result of the analysis with t-test shows that experiment done successfully. T-test shows that there is a difference in purchase decision of the participant just right before and after treatment with product information applied. The statistical result showed that H1 is  accepted.  The  statistical  result  also  showed  that  soap  information  that  participant received through an advertisement is capable in providing information needed by the participant to consider and decide their purchase decision about the soap product.
PENGARUH LABEL HALAL, DUKUNGAN SELEBRITI, DAN ULASAN MELALUI MEDIA ELEKTRONIK TERHADAP MINAT BELI DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi pada Produk Kosmetik Wardah di Kota Semarang) Maulida, Laila; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aimed to analyse the effect of halal label, celebrity endorser, andelectronic word of mouth on purchase intention with brand image as the interveningvariable (a study on Wardah cosmetic products in Semarang city). The variables is used inthis study consisted of 3 independent variables such as halal label (X1), celebrity endorser(X2), and electronic word of mouth (X3), intervening variable is brand image (Y1), anddependent variable is purchase intention (Y2).The samples in this research are 160 respondents of women within age of 15-54years old who recognize Wardah brand, whether interested or not to buy Wardah cosmeticproducts in Semarang city. The sampling method used in this research is non-probabilitysampling method with purposive sampling technique. The method of data collection isconducted through questionnaires. This research uses analytical technique of StructuralEquation Model (SEM) with AMOS 22.0 as the analysis instrument.The results of this research show that halal label has a positive and significanteffect on brand image, celebrity endorser has a positive and significant effect on brandimage, electronic word of mouth has a positive and significant effect on brand image,electronic word of mouth has a positive and significant effect on purchase intention, andbrand image has a positive and significant effect on purchase intention.
ANALISIS PENGARUH KUALITAS LAYANAN, ATRIBUT PRODUK DAN LOKASI TOKO TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT BELI ULANG PADA BUTIK STAGE MY FASHION DI NGALIYAN SEMARANG Ariyani, Yunita Endah; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The current retail business especially in clothing boutiques, is increasingly causing intense competition among boutique owners. The purpose of this study is to determine the effect of service quality, product attributes and store location to customer satisfaction and its impact on repurchase intention at Stage My Fashion boutique.This research uses non probability sampling technique with purposive sampling method. The samples in this study were 150 respondents. The population of the study was all consumers who had ever done purchase transaction at Stage My Fashion boutique. The method of collecting data through questionnaires. This study uses analytical techniques of Structural Equation Modeling (SEM) with AMOS 22.0 as the analysis instrument. The results of this study indicate that product attributes, store location, service quality has a positive and significant impact on customer satisfaction, customer satisfaction also have a positive and significant effect on the repurchase intention.
PENGARUH KUALITAS PRODUK,CITRA MEREK DAN PEMASARAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada PT. Havindo Pakan Optima) Nugroho, Iskan Aryo; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 10, Nomor 1, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the effect of product quality, brand image and online marketing on purchasing decisions. The independent variables used in this study are product quality, brand image and online marketing. The dependent variable in this study is the purchase decision.This study uses primary data. The population of this research is the consumers of PT. Havindo Feed Optima. The research sample was selected by purposive sampling method and obtained a sample of 100 respondents who met the criteria. Test analysis using multiple regression analysis model.The results showed that the product quality variable had a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Online marketing has a positive and significant effect on purchasing decisions
Co-Authors Adi Wahyu Anggara Ahmad Fika Syauqiy Akkinta Miranda Wiguna Ariyani, Yunita Endah Arumdani, Ratna Sekar Aryandika, Ardiaz Ajie Augusty Tae Ferdinand Ayyasy, Muhammad Zhafran Azhari, Fadhila Firdauzi Azzahra, Alifya Banneringgi, Darman Belinda, Karissa Inas Berlian, Umayya Hanif Callista Chairani Wulandari Darusuprapta, Faizal Dianti, Annisa Rahma Endigalani, Annisa Erman Denny Arfianto Fadhillah, Indah Nur Frediansyah, Willy Redzy Gultom, Henry Casandra Harry Soesanto Imam Nuryanto Indrian Kusuma, Gabriel Boggie Maulida, Laila Mertiany Putri Hadrianti Mirwan Surya Perdhana Mualifah, Teti Mu’ammar, Naufal Nadia Aqilah, Nadia Aqilah Nugroho, Iskan Aryo Nurdianasari, Rista Nurhaliza, Putri Nurpratiwi, Embun Rahmah Pratama, Pratama Rafif Hidayatullah, Muhammad Rahmatul Husna, Rahmatul Ramadhan, Novitha Dwipermata Rizal Hari Magnadi Ruslan, Muhlis Sabilla, Sania Aurora Sanjaya, Muarif Shella Febiola Siswanto Siti Nurhidayah Soetanto, Harry Suharno, Rizki Adi Anggoro Sunggara, Alvianno Difta Wulandari, Menik Yoestini Yogananda, Andrean Septa