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Analisis Pengaruh Financial Literasi, dan Financial Experience terhadap keputusan Investasi Saham Hidayah, Zulfa Zakiatul; Widiastuti, Widiastuti; Mulyana, Ayang
SEIKO : Journal of Management & Business Vol 7, No 1 (2024): January - June
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6233

Abstract

Investment is widely known by almost all people in Indonesia. In the current era of digitalization, investments can easily be made anywhere and at any time. Especially investments that provide quite large profits, and are quite popular with young people, namely stock investments. Stock investment is known for its high risk and high return. Even though the profits are large, we cannot deny that the risks are quite high, therefore before making investment decisions we must do research and keep our minds clear to increase the chances of investment success. The aim of this research is to determine the factors that influence investment decision making, which includes Financial Literacy and Financial experience. The data source for this research uses primary data which originates from original data by data collectors using questionnaires as a data collection technique for 100 respondents. The population and sample in this study were workers in the Cikarang industrial area. The sampling technique uses a non-probability sampling method with a purposive sampling technique with the criteria 1) Aged between 18-39 years, 2) Working in the Cikarang industrial area, 3) Interested in and already investing in the capital market. The research method uses a quantitative approach with statistical methods (2). The study carried out by researchers was to measure the positive influence of several indicators on each variable in it by using a statistical test tool with Partial Least Square (PLS) using SmartPLS software.
Pendampingan Pengelolaan Keuangan dan Pemanfaatan Media Sosial untuk Pemasaran pada Usaha Bakery "Ryn's Kitchen" Mulyana, Ayang; Pratiwi, Rizkia Estisia; Hariroh, Fiqih Maria Rabiatul; Soleha, Erin
Lentera Pengabdian Vol. 2 No. 01 (2024): Januari 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v2i01.289

Abstract

Pendampingan Pengelolaan Keuangan dan Pemanfaatan Media Sosial adalah suatu bentuk bantuan ataupun dukungan yang diberikan kepada Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mengoptimalkan Pengelolaan Keuangan dan Pemanfaatan Media Sosial. Tidak dapat di pungkiri bahwa UMKM merupakan sektor vital yang memberikan pengaruh penting terhadap perekonomian di Indonesia, UMKM mempunyai peran menciptakan lapangan kerja, dan menggerakkan roda perekonomian di daerah. Dalam kegiatan pengabdian ini, Ryn’s Kitchen sebagai mitra. Ryn’s Kitchen memproduksi berbagai jenis kue dan berada di daerah Cikarang Utara Kabupaten Bekasi Jawa Barat..