Garuda - Garba Rujukan Digital

Pengaruh Citra Toko, Suasana Toko dan Harga Terhadap Keputusan Pembelian Jahroni, Jahroni; Sinambela, Ella Anastasya; Mardikaningsih, Rahayu; Darmawan, Didit
Jurnal Pendidikan Tambusai Vol. 5 No. 3 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.856 KB)

Minum kopi bukan hanya sekedar memanfaatkan kafein yang ada tetapi juga menjadi gaya hidup masyarakat saat ini. Kondisi ini menyebabkan bisnis kedai kopi sangat diminiati. Banyaknya bisnis kedai kopi yang bermunculan menciptakan persaingan untuk merebut konsumen dengan keputusan pembeliannya. Penelitian ini ditujukan untuk mengetahu keputusan pembelian yang dipengaruhi citra toko, suasana toko, dan harga. Penelitian ini dilakukan pada salah satu kedai kopi Starbucks yang ada di kota Surabaya. Penelitian dilakukan menggunakan 100 sampel yang diambil dengan accidental sampling. Penelitian ini menggunakan regresi linear berganda. Hasilnya menunjukkan citra merek berpengaruh signifikan terhadap keputusan pembelian secara parsial. Store atmosphere juga berpengaruh signifikan terhadap keputusan pembelian secara parsial. Selanjutnya harga berpengaruh signifikan terhadap keputusan pembelian secara parsial. Ketiga variabel bebas yaitu citra merek, suasana toko, dan harga berpengaruh signifikan terhadap keputusan pembelian secara simultan

Studi Tentang Perilaku Pembelian Rumah Tipe 36 di Kabupaten Sidoarjo yang Ditinjau dari Faktor Harga, Lokasi dan Promosi Putra, Arif Rachman; Arifin, Samsul; Jahroni, Jahroni; Munir, Misbachul; Darmawan, Didit; Rahayu Mardikaningsih; Sinambela, Ella Anastasya
Jurnal Penelitian Rumpun Ilmu Teknik Vol. 1 No. 3 (2022): Agustus : Jurnal Penelitian Rumpun Ilmu Teknik
Publisher : Pusat Riset dan Inovasi Nasional

. An appropriate marketing strategy is definitely needed by companies from small to large scale, there are no companies engaged in the property sector. This is because currently there are many similar property businesses with their respective attractiveness and advantages in the minds of the people. This study focuses on factors such as price, location and promotion. The method in this study is descriptive associative, namely analyzing the data by describing the data and knowing the relationship between variables. The research location is in Sidoarjo Regency. Samples were taken by accidential technique. There are 100 respondents involved in this study. Regression analysis for analysis uses SPSS version 26. This study proves that purchasing behavior is significantly affected by price partially. Location has a significant role in buying behavior. The role of promotion can significantly influence buying behavior. Likewise, buying behavior is influenced by price, location and promotion simultaneously.

Digitalization Of Kedai Industry: Analysis of The Role of Internet Marketing Orientation and Innovation on Marketing Performance Darmawan, Didit; Sari, Putri Nur Laila; Jahroni, Jahroni; Halizah, Siti Nur; Mardikaningsih, Rahayu
Sustainable Environmental and Optimizing Industry Journal Vol 5, No 1 (2023)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/seoi.v5i1.1741

The digitization of the store industry has become an increasingly important trend in today's digital era, and internet marketing orientation and innovation are considered key factors in achieving competitive advantage in a digital environment. This study aims to analyze the role of internet marketing orientation and innovation in digitizing the shop industry and its impact on marketing performance. This study used a quantitative analysis method using primary data collected through a survey of shop owners and managers in Waru District, Sidoarjo Regency, East Java. The research sample consists of 50 shops that have carried out the digitization process. Sampling used accidental sampling which was then analyzed with multiple linear regression. The results of the analysis show that internet marketing orientation and innovation have a significant positive effect on marketing performance in the digitalization of the tavern industry. More specifically, the effective use of social media and e-commerce platforms increases the visibility and accessibility of stores, thereby increasing the number of customers and sales volume. In addition, product and process innovation in store digitization can increase differentiation and operational efficiency, which in turn affects customer satisfaction and business profits.

Pengaruh Citra Toko, Suasana Toko dan Harga Terhadap Keputusan Pembelian Jahroni, Jahroni; Sinambela, Ella Anastasya; Mardikaningsih, Rahayu; Darmawan, Didit
Jurnal Pendidikan Tambusai Vol. 5 No. 3 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v5i3.2607

Minum kopi bukan hanya sekedar memanfaatkan kafein yang ada tetapi juga menjadi gaya hidup masyarakat saat ini. Kondisi ini menyebabkan bisnis kedai kopi sangat diminiati. Banyaknya bisnis kedai kopi yang bermunculan menciptakan persaingan untuk merebut konsumen dengan keputusan pembeliannya. Penelitian ini ditujukan untuk mengetahu keputusan pembelian yang dipengaruhi citra toko, suasana toko, dan harga. Penelitian ini dilakukan pada salah satu kedai kopi Starbucks yang ada di kota Surabaya. Penelitian dilakukan menggunakan 100 sampel yang diambil dengan accidental sampling. Penelitian ini menggunakan regresi linear berganda. Hasilnya menunjukkan citra merek berpengaruh signifikan terhadap keputusan pembelian secara parsial. Store atmosphere juga berpengaruh signifikan terhadap keputusan pembelian secara parsial. Selanjutnya harga berpengaruh signifikan terhadap keputusan pembelian secara parsial. Ketiga variabel bebas yaitu citra merek, suasana toko, dan harga berpengaruh signifikan terhadap keputusan pembelian secara simultan

TINGKATKAN KESADARAN LINGKUNGAN : PEMBUATAN PLANG HIMBAUAN DILARANG MEMBUANG SAMPAH SEMBARANGAN DISUNGAI DESA BALUNGANYAR KECAMATAN LEKOK KABUPATEN PASURUAN Halimatus Sa’diyah, Siti; Qurrota Ayun, Dewi; Fitria, Nurul; Seno Anjanarko, Tri; Satryo Wibowo, Agung; Hardyansah, Rommy; Jahroni, Jahroni; Darmawan, Didit; Thesisa Ilmawan Dzinnur, Cilda; Arifin, Samsul
Prosiding Pengabdian Ekonomi dan Keuangan Syariah Vol. 3 No. 2 (2025): Prospeks
Publisher : LP2M IAI AL-KHAIRAT PAMEKASAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/pps.v3i2.626

Penelitian ini bertujuan untuk meningkatkan kesadaran masyarakat terhadap lingkungan serta untuk menjaga kebersihan dan kesehatan lingkungan. Pembuangan sampah sembarangan dan kotoran sapi di sungai mengancam kebersihan serta kualitas hidup masyarakat setempat. Adanya permasalahan yang terjadi, mahasiswa pengabdian masyarakat melakukan pemasangan plang himbauan "Dilarang Membuang Sampah Sembarangan" sebagai langkah strategis. Plang ini bertujuan untuk meningkatkan kesadaran masyarakat tentang pentingnya pengelolaan sampah yang benar dan mendorong perilaku membuang sampah pada tempat yang disediakan. Kegiatan ini meliputi persiapan, pelaksanaan, dan evaluasi, dengan fokus pada penyediaan informasi dan mendorong perubahan perilaku. Pemasangan plang ini dapat memperbaiki kondisi lingkungan, meningkatkan kesadaran masyarakat, dan menciptakan lingkungan yang lebih bersih dan sehat di Desa Balunganyar. demikian, program ini tidak hanya menciptakan lingkungan sungai yang bersih dan nyaman tetapi juga mendorong keterlibatan masyarakat dalam menjaga kebersihan lingkungan mereka.

Niat Menggunakan Kembali Jasa Pengiriman Pos Express Ditinjau Dari Kualitas Layanan, Kemudahan, Dan Lokasi Di Surabaya Jahroni, Jahroni; Saleh, Ade Surya
Jurnal Mahasiswa Manajemen Vol. 6 No. 01 (2025): Jurnal Mahasiswa Manajemen
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/mahasiswamanajemen.v6i01.9833

Abstract Background - In the era of digital and globalization that is increasingly developing, the public's need for goods delivery services has increased significantly. Expedition service companies are required to provide fast, safe, and reliable services. Pos Express as one of the premium services from PT Pos Indonesia strives to answer this need through fast H+1 delivery and an integrated tracking system. However, based on data from Top Brand Indonesia, Pos Indonesia is still below its competitors such as JNE, J&T, and TIKI, indicating the need for improvements in terms of service quality, ease of access, and location strategy. This phenomenon underlies the importance of this study, considering that consumers are now increasingly demanding efficiency and convenience in using delivery services. Objectives - This study aims to analyze and test the effect of service quality, ease of use, and location on consumer intentions in Surabaya in using Pos Express delivery services. This study also aims to identify which factors are most dominant in forming intentions to use the service. Design / Methodology / Approach - This research employs a quantitative approach through a survey method. The participants consisted of Surabaya residents who had previously used Pos Express services, with a purposively selected sample of 100 respondents. Data were collected using questionnaires and analyzed through multiple linear regression to examine the relationships between variables. To validate the regression model, several classical assumption tests were conducted, including tests for normality, multicollinearity, heteroscedasticity, and autocorrelation. Findings - The findings show that reuse intention is positively and significantly influenced by three independent factors, namely service quality, convenience, and location. Among the three, service quality has the most dominant influence, followed by location and convenience. The R² value of 66.2% indicates that the model can explain more than half of the variation in reuse intention. Research Implications - The results of this study contribute to the literature on service marketing management, especially in the context of logistics and delivery. These findings can be the basis for PT Pos Indonesia management in designing strategies to improve service quality, develop user-friendly digital systems, and select more strategic operational locations, in order to increase consumer intention to reuse Pos Express services. Research Limitations - This study is limited to the Surabaya area and only involves respondents who have experience using Pos Express delivery services. Therefore, the selection of respondents was carried out purposively, with the main criteria that they must have used Pos Express services in order to provide relevant assessments of the variables studied.

Pengaruh Persepsi Harga, Kemudahan Penggunaan Aplikasi, dan Review Pengguna Terhadap Niat Beli Ulang Traveloka di Sidoarjo Irawan, Marko; Jahroni, Jahroni
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.9590

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga, kemudahan penggunaan aplikasi, dan review pengguna terhadap niat beli ulang Traveloka di Sidoarjo. Mengingat semakin pesatnya perkembangan industri pariwisata dan peran penting teknologi dalam mendukung layanan pariwisata, penting untuk memahami faktor-faktor yang mempengaruhi niat beli ulang konsumen terhadap platform pemesanan perjalanan online seperti Traveloka. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 125 responden yang pernah menggunakan aplikasi Traveloka di Sidoarjo. Analisis data dilakukan menggunakan teknik regresi linier berganda untuk menguji pengaruh variabel independen (persepsi harga, kemudahan penggunaan aplikasi, dan review pengguna) terhadap variabel dependen (niat beli ulang). Hasil penelitian menunjukkan bahwa persepsi harga, kemudahan penggunaan aplikasi, dan review pengguna memiliki pengaruh positif dan signifikan terhadap niat beli ulang Traveloka. Persepsi harga yang kompetitif dan transparan, kemudahan penggunaan aplikasi yang intuitif dan user-friendly, serta review pengguna yang positif berkontribusi secara signifikan dalam meningkatkan niat beli ulang konsumen. Implikasi dari penelitian ini adalah bahwa perusahaan seperti Traveloka perlu memperhatikan faktor-faktor tersebut untuk meningkatkan loyalitas pelanggan. Strategi pemasaran yang efektif, peningkatan kualitas aplikasi, dan pengelolaan ulasan pengguna yang baik dapat menjadi kunci keberhasilan dalam mempertahankan dan meningkatkan basis pelanggan. Kata Kunci: Persepsi Harga, Kemudahan Penggunaan Aplikasi, Review Pengguna, Niat Beli Ulang, Traveloka, Sidoarjo.

The Establishment of Customer Loyalty in View of Service Quality and Bank Reputation Hardyansah, Rommy; Jahroni, Jahroni
Bulletin of Science, Technology and Society Vol. 2 No. 1 (2023): Bulletin of Science, Technology and Society (May)
Publisher : Metromedia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the effect of service quality and bank reputation on customer loyalty. This research was conducted using quantitative methods. Data collection was carried out through questionnaires which were distributed via google form to 120 customers of the Indonesian state bank (BNI). The collected data were analyzed using descriptive statistical techniques and multiple linear regression analysis. The results of this study indicate that the quality of bank services has a positive and significant impact on customer loyalty. Customers tend to be more loyal to banks that provide high-quality services, including ease of transaction, speed of service, good personal interaction, and effective response to customer complaints. In addition, the bank's reputation also has a positive and significant influence on customer loyalty. Customers are more likely to remain loyal to a bank with a good reputation, which includes integrity and public trust.

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