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All Journal Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Administrasi Bisnis Nusantara
Santika, Tiara
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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The development of Kolb Learning Style and 4c's 21st century skill integration e-book in Pedagogy Subject Santika, Tiara; Ganefri, Ganefri; Jalinus, Nizwardi; Syahril, Syahril; Rizal, Fahmi; Sukardi, Sukardi; Rispendra, Rispendra; Nabawi, Rahmat Azis
Jurnal Pendidikan Teknologi Kejuruan Vol 3 No 1 (2020): Reguler Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.627 KB) | DOI: 10.24036/jptk.v3i1.3223

Abstract

This research was based on the demands of the 21st century in which teachers should have 4 skills (critical thinking, creativity, collaboration, and communication). Teachers are required to change the way of teaching that initially (teacher-centered) turns into (student-centered) and able to participate to follow the development of technology. Therefore, E-book learning is needed that can present material pedagogy integrated with kolb learning and 4C's. This research aims to produce the final product in the form of valid e-book media learning, practical and effective in pedagogy subject. This was a research and development (Research and Development) research. This development research used ADDIE development model consisting of 5 stages which were Analysis, Design, Development, Implementation and Evaluation). Based on the results, e-book validation testing conducted by three validators, it obtained Aiken's score 0.9 with a valid category. The test results practicalities of the teachers and the students were 86% in the practical category. The effectiveness test results was 89.65%. Thus, it can be concluded that this research has produced a pedagogical e-book which is valid, practical and effective.
Pengaruh Bauran Pemasaran terhadap Pembelian Pelanggan Santika, Tiara; Ovita, Ovita; Azuwandri, Azuwandri
Jurnal Adminitrasi Bisnis Nusantara Vol 1 No 1 (2022): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v1i1.19

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui sebarapa besar pengaruh bauran pemasaran terhadap pembelian pelanggan baik secara parsial maupun secara simultan dan manakah dari variabel bauran pemasaran yang paling berpengaruh terhadap keputusan pembelian dan pelanggan. Data yang digunakan adalah data primer yang diperoleh dari responden yang pernah menggunakan atau sedang menggunakan surat kabar atau pun iklan . Data yang diperoleh dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa bauran pemasaran yang terdiri dari pelanggan, harga,distribusi/tempat dan promosi secara simultan berpengaruh terhadap keputusan pembelian pelanggan . Secara parsial, hanya harga dan distribusi/tempat yang berpengaruh signifikan terhadap keputusa pembelian produk atau pun berlanganaan pada pelanggan di rakyat bengkulu (RB). harga merupakan variable yang paling dominan pengaruhnya. Dengan demikian dapat disimpulkan bahwa bauran pemasaran yaitu surat kabar dan iklan , harga, distribusi/tempat dan promosi mampu mempengaruhi konsumen untuk membuat keputusan berpelanggan
Co-Authors Azuwandri, Azuwandri Fahmi Rizal Ganefri . Nabawi, Rahmat Azis Nizwardi Jalinus Ovita, Ovita Rispendra, Rispendra Sukardi Sukardi Syahril Syahril