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All Journal @is The Best [Accounting Information System & Information Technology Business Enterprise] Jurnal Akuntansi dan Manajemen Jurnal Riset Manajemen dan Bisnis Research of Business and Management Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Entrepreneurship and Community Development Neraca Manajemen, Akuntansi, dan Ekonomi
Prabantoro, Gatot
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Understanding consumer behavior in choosing bear brand milk products using the Analytical Hierarchy Process (AHP) method Prabantoro, Gatot; Amanah, Aam; Megayani, Megayani; Mulyati, Ade
Jurnal Manajemen Vol 21 No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v21i1.1405

Abstract

This research aims to understand the behavior of consumers of BB milk products using the Analytic Hierarchy Process (AHP) method. This research uses a qualitative method with analysis using the AHP method to help determine consumer choices in choosing the BB milk products they consume by considering price, promotion, packaging, location, and product benefits. Data and information were collected through in-depth interviews with 21 informants who were consumers who frequently consumed BB milk products, then the data and information were converted into questionnaire answers and processed using the AHP method. The research results show that consumers mostly consider product benefits and strong promotions as the basis for decisions before purchasing BB milk products. The most frequently purchased product variant is BB Original.
Digital Marketing Optimization: Empowering Market Growth for MSMEs in Kahuku Village, East Likupang Prabantoro, Gatot; Mais, Rimi Gusliana; Megayani, Megayani; Mustika, Maya; Ardheta, Preztika Ayu; Faruqi, Faris; Anthonio, Dean Salomo; Kawung, Goerge M.V.; Siwu, Hanly F.J
Entrepreneurship and Community Development Vol. 2 No. 1 (2024): MAY 2024
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v2i1.226

Abstract

Community Service is a core element of the Tridharma of Higher Education and a key responsibility of lecturers. This PKM (Community Service Program) focuses on Micro, Small, and Medium Enterprises (MSMEs) in Kahuku Village, Likupang Timur District, North Minahasa Regency, North Sulawesi Province. The goal is to optimize digital marketing to expand the market reach of MSMEs by using and managing information on the Google My Business platform. The PKM activities are conducted in a hybrid format, combining online sessions via Zoom and offline sessions in Kahuku Village on October 6, 2023, from 08:00 to 12:00 WIB. The implementation team includes lecturers from STIE Indonesia Jakarta, in collaboration with the Faculty of Economics and Business at Sam Ratulangi University, Nusa Utara Tahuna State Polytechnic, New Jerusalem Theological College Manado, and Pioneer Manado STIE. The primary participants are MSME operators in Kahuku Village. After participating in the program, participants are expected to enhance their business presence by showcasing their products on Google My Business. This initiative aims to help MSMEs in Kahuku Village attract tourists through effective digital marketing strategies, increase product visibility, and positively impact local economic development.
Boosting Employee Performance: The Impact of Career Development and Competitive Compensation Pratamtomo, Gunthur Bayu; Kasbuntoro, Kasbuntoro; Prabantoro, Gatot
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.264

Abstract

This research aims to find out how much influence work discipline and providing incentives have on employee performance at PT. TOA Galva Industries Department Speaker 1. The population in this study was speaker section 1 at PT. TOA Galva Industries Department Speaker 1. totaling 83 people. The research methods used in this research are regression, correlation, determination, t-test, r-test, and F-test. The research results show that both career development and compensation have a significant influence on employee performance. Effective career development can improve employee skills and motivation, while fair and competitive compensation can increase employee satisfaction and loyalty. The combination of these two factors contributes positively to increasing employee performance. This research provides practical implications for organizational management in designing effective career development strategies and compensation policies to improve employee performance and achieve organizational goals. Ite managerial implication of these findings is that company management needs to pay attention to and develop effective career development programs and provide a fair and competitive compensation system. In this way, companies can improve overall employee performance, which will ultimately contribute to achieving organizational goals
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE (Studi Kasus pada Pengguna Shopee di Pulau Jawa) Indraswari, Vivi Nurhidayah; Prabantoro, Gatot
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 6 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i6.9761

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh elemen bauran pemasaran (produk, harga, distribusi, dan promosi) terhadap keputusan pembelian pada platform e-commerce Shopee. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif, dengan pengumpulan data melalui kuesioner tertutup kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda dengan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa variabel distribusi dan promosi memiliki pengaruh signifikan terhadap keputusan pembelian, sementara produk dan harga tidak menunjukkan pengaruh yang signifikan. Faktor distribusi, seperti aksesibilitas platform, jaringan logistik yang luas, dan layanan pengiriman yang cepat, menjadi elemen penting yang menciptakan pengalaman belanja yang positif. Promosi terbukti menjadi elemen paling dominan dalam memengaruhi keputusan pembelian melalui berbagai kampanye agresif dan program loyalitas konsumen. Temuan ini menegaskan pentingnya strategi distribusi yang optimal dan promosi yang inovatif dalam memenangkan persaingan pasar e-commerce.
Managing Cash Flow and Financial Efficiency in Logistics Companies: Analyzing Practices and Their Impacts Lovita, Erna; Prabantoro, Gatot; Roswida, Karisma Devi
@is The Best : Accounting Information Systems and Information Technology Business Enterprise Vol 9 No 2 (2024): @is The Best : Accounting Information Systems and Information Technology Business
Publisher : Labkat Press KA FTIK UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/aisthebest.v9i2.15057

Abstract

The phenomenon shows that the performance of the freight transport industry in Indonesia must be intensified to be more competitive, facing the current era of e-commerce technology-based business. This study examines the understanding and practices of cash flow management at PT. SMI Cargo and their impact on the company's financial efficiency. Through interviews with management and financial data analysis, PT was found. SMI Cargo places significant emphasis on cash flow management as a key indicator of financial health. Interactive analysis was employed as the primary methodology, which involves four stages: data collection, reduction, presentation, and conclusion drawing. This approach allowed for a systematic examination of cash flow practices, uncovering key insights into the company’s financial strategies. Data triangulation was used to enhance the validity and credibility of the research findings. The company enforces strict controls over expenditures and receivables collection to maintain cash flow stability—routine assessments of financial reports and financing effectiveness aid strategic decision-making. The company may create successful business strategies, such as pricing and promotional efforts, as well as PT, using accurate financial records and careful data analysis. For asset and revenue management, SMI Cargo has a strong internal control system in place that guarantees asset values are always correct and current. Compared to the prior period, net cash flow grew by up to 40% as a result of cost control and improved client payments. Investor interest is piqued and sustained financial performance is supported by this simple yet efficient financial management. This study did not thoroughly examine external elements that could affect the company's financial performance, such as macroeconomic conditions and regulatory changes in the logistics industry. To give a more complete picture of the company's financial performance, more study must take into account the in-depth investigation of external issues, such as macroeconomic conditions, regulatory changes, or trends in the logistics market.
Analisis Disiplin Kerja, Motivasi Kerja dan Pelatihan Terhadap Persepsi Kinerja Prasetio, Chaidar Izet; Pragiwani, Meita; Prabantoro, Gatot
Jurnal Riset Manajemen dan Bisnis Vol 9 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v9i1.1450

Abstract

This study aims to determine and analyze the effect of work discipline on employee performance, determine and analyze the effect of motivation on employee performance, and determine and analyze the effect of training on employee performance at PT Satya Haprabu Perkasa. The strategy used in this study is an associative research strategy. While the research method used is a quantitative method. The data obtained are primary data from distributing questionnaires to respondents. The population of this study is all management and outsourcing at PT Satya Haprabu Perkasa totaling 137 people. The type of sampling chosen in this study is random sampling, using the slovin formula calculation, the number of samples in this study is 102 people. The data obtained is processed using SmartPLS 3.0. Statistical analysis of data in this study is descriptive data analysis, outer model analysis, inner model analysis and hypothesis testing. The results of this study indicate that there is an influence of work discipline variables on employee performance. There is an influence of work motivation variables on employee performance. There is an influence of training variables on employee performance at PT Satya Haprabu Perkasa.
Implementation of Project Management in Waste Management Based on 3 R (Reduce, Reuse, Recycle) Handoko, Wahyu Tri; Prabantoro, Gatot; Faruqi, Faris
Entrepreneurship and Community Development Vol. 3 No. 1 (2025): MAY 2025
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v3i1.447

Abstract

The purpose of this project is to develop a sustainable waste management system at SMP Fikri Junior High School (SMP) Jakarta by introducing recycling, reuse, and active involvement from all school components. The project follows a five-phase Project Management approach: Initiation to define goals based on 3R principles (Reduce, Reuse, Recycle); Planning for resource and activity design; Implementation, including waste sorting and awareness campaigns; Monitoring to track progress and gather feedback; and Closure to evaluate outcomes and propose long-term strategies. Key results include improved operational systems for waste handling, enhanced environmental awareness among students, teachers, and staff, and the creation of a sustainable waste management model. The project promoted hands-on learning about 3R practices, increased efficiency in managing school waste, and encouraged community-wide participation. As a result, the school environment became cleaner, healthier, and more environmentally friendly. Despite initial challenges, these were addressed through consistent education and recycling efforts, leading to a lasting impact on school culture and environmental responsibility.
STRATEGI DAN RENCANA BISNIS WOOWEDU DALAM EKOSISTEM BISNIS PRODUK DIGITAL TEKNOLOGI PENDIDIKAN DI INDONESIA Junius, Roy Stevanus; Prabantoro, Gatot
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.201

Abstract

This study explores the WoowEdu platform as an innovative digital learning solution in the Indonesian education sector. The objective is to analyze WoowEdu's strategic role in addressing educational challenges such as limited access, inconsistent teaching quality, and the need for an integrated learning system. Using a descriptive qualitative approach with a case study method, this study employed strategic analysis tools including SWOT, TOWS Matrix, and Porter's Generic Strategies to evaluate WoowEdu's business position. Data collection was conducted through observation, interviews, and documentation involving stakeholders such as teachers, students, principals, and parents. The research findings indicate that WoowEdu offers a comprehensive Learning Management System (LMS) that supports the planning, implementation, and evaluation of learning activities. Its features—ranging from material management and assessment to parental monitoring and collaborative tools—improve operational efficiency, learning quality, and stakeholder engagement. The platform facilitates both synchronous and asynchronous learning, enabling flexible access and encouraging creative thinking among students. The evaluation results indicate that WoowEdu contributes positively to learning outcomes and the development of digital competencies. The study concludes that WoowEdu is not only a technological tool but also a strategic catalyst for improving the quality and inclusiveness of education in the digital era.
Co-Authors Amanah, Aam Dean Salomo Kumenaung Faruqi, Faris Handoko, Wahyu Tri Indraswari, Vivi Nurhidayah Junius, Roy Stevanus kasbuntoro, kasbuntoro Kawung, Goerge M.V. Lovita, Erna Megayani, Megayani Mulyati, Ade Mustika, Maya Pragiwani, Meita Prasetio, Chaidar Izet Pratamtomo, Gunthur Bayu Preztika Ayu Ardheta Rimi Gusliana Mais Roswida, Karisma Devi Siwu, Hanly F.J