This study explores the need to enhance Cash Waqf Linked Sukuk (CWLS) literacy to promote its development in Indonesia. As an innovative instrument linking cash waqf with sukuk, CWLS has the potential to drive sustainable social and economic growth. However, limited public awareness hinders its adoption. Using bibliometric analysis and digital trend data from tools like Publish or Perish (PoP) and Vosviewer, this research identifies gaps in CWLS literature and societal literacy. Data collected from PoP, focusing on the keyword "CWLS from 2018 to 2025," revealed 175 publications, 1,330 citations, an h-index of 7, g-index of 190, and an average of 845.97 citations per year. Network visualization analysis showed that topics related to individual intention and role in CWLS literacy had low occurrences (12 and 11, totally only 23 occurrences) in Cluster 3, compared to Cluster 1, which had 161 occurrences. Additionally, no significant direct relationship was found between the role variable from Cluster 3 and the BWI (Indonesian Waqf Board) variable from Cluster 1, indicating a conceptual gap in understanding the roles of individuals and institutions in CWLS literacy. These findings underline the need for improved CWLS literacy campaigns, particularly through collaboration between BWI and stakeholders. This study contributes to Islamic economics literature and provides strategies to enhance CWLS literacy and implementation in Indonesia.