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All Journal Jurnal Moral Kemasyarakatan JMM (Jurnal Masyarakat Mandiri) YUME : Journal of Management Kumawula: Jurnal Pengabdian Kepada Masyarakat PINISI Discretion Review Journal of Applied Business, Taxation and Economics Reseach Seminar Nasional Pengabdian Kepada Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Economics and Business Journal Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Pinisi Journal of Entrepreneurship Review Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Paramacitra : Jurnal Pengabdian Masyarakat
Syam, Agus
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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WORKSHOP EDUKASI MICROSOFT OFFICE 365 DALAM UPAYA OPTIMALISASI PEMBELAJARAN DARING DI MASA PANDEMI COVID-19 Awaru, A. Octamaya Tenri; Syam, Agus; Rahman, Abdul; Torro, Supriadi; Zulkifli, Zulkifli; Ferdiansyah, Emil; Khatimah, A. Khusnul
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 2 (2021): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.835 KB) | DOI: 10.31764/jmm.v5i2.4078

Abstract

Abstrak: Pendemi Covid 19 yang mengglobal memaksa terjadinya perubahan dalam proses pembelajaran dari pembelajaran tatap muka berubah menjadi pembelajaran dalam tatap maya atau biasa disebut pembelajaran daring. Untuk mendukung pembelajaran daring agar mampu menciptakan lingkungan pembelajaran yang lebih inklusif dan kolaboratif maka mengaplikasikan Microsoft office 365 merupakan salah satu solusinya. Workshop ini bertujuan untuk meningkatkan dan mengoptimalkan kemampuan peserta dalam mengelola pembelajaran daring yang menarik dan menyenangkan serta membantu peserta melibatkan semua siswanya, memastikan kesetaraan dan inklusi di sekolah agar semua siswa dapat belajar dalam cara terbaiknya. Kegiatan workshop ini terdiri dari tujuh tahap yaitu: pertama, tahap menganalisis masalah, Kedua, dilakukan tahap observasi untuk menindak lanjuti hasil dari analisis masalah.  Ketiga, tahap penandatangan kerjasama dengan mitra, Tahap keempat Identifikasi Stakesholder, tahap kelima menyiapkan segala kebutuhan yang akan dilakukan dalam penyelenggaraan workshop micrisoft 365, tahap keenam  adalah tahap berjalannya proses workshop Microsoft 365. Tahap ketujuh yaitu review dan evaluasi, Workshop Edukasi microsoft office 365 dalam upaya optimalisasi pembelajaran daring melibatkan 22 orang guru SMA Kabupaten Sinjai. Hasil dari kegiatan ini adalah meningkatnya pengetahuan dan keterampilan guru dalam menciptakan pembelajaran daring yang berkualitas dengan menggunakan Microsoft office 365. Yang di tunjukkan dengan hasil evaluasi akhir berupa 86,36 persen peserta menyatakan sangat sesuai dengan kebutuhan guru dalam melaksanakan pembelajaran daring. Abstract: The Covid 19 epidemic that runs on changes in the learning process from face-to-face learning turns into virtual face-to-face learning or so-called brave learning. To support bold learning so as to be able to create a more inclusive and collaborative learning environment, applying Microsoft office 365 is one of the solutions. This workshop aims to improve and enhance the abilities of participants in a courageous and fun student organization and to help participants involve all their students, ensuring equality and inclusion in schools so that all students can learn in their best possible way. The workshop activity consists of seven stages, namely: first, the problem analysis stage. Second, the observation stage is carried out to follow up on the results of the problem analysis. The third stage, the signing of cooperation with partners, the fourth stage of Stakesholder Identification, the fifth stage of the requirements for the needs to be carried out in the implementation of the Microsoft 365 training, the sixth stage is the ongoing stage of the Microsoft 365 training process. The seventh stage is review and evaluation, the Microsoft Office 365 Education Workshop in Brave learning optimization efforts involved 22 high school teachers in Sinjai Regency. The result of this activity is the knowledge and skills of teachers in creating bold and quality learning using Microsoft Office 365. As shown by the results of the final evaluation in the form of 86.36 percent of participants who were admitted to be very in accordance with the needs of teachers in implementing bold learning.
THE IMPACT OF THE EXISTENCE OF THE TAKALAR SUGAR FACTORY IN CREATING BUSINESS OPPORTUNITIES IN THE COMMUNITY OF EAST POLONGBANGKENG DISTRICT, TAKALAR REGENCY Syam, Agus; Aprianti, Aprianti; Halim, Nur; Jufri, Muhammad; Sudarmi, Sudarmi
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i2.1094

Abstract

The study's main goal is to thoroughly investigate how the Takalar Sugar Factory impacts the creation of business opportunities within the community, as well as to assess the implementation of Corporate Social Responsibility (CSR) from the community's perspective. The research employs a descriptive qualitative approach, gathering data through observation, interviews, and documentation of a research object. The data will then be analyzed by conducting conclusive interviews with both the community and the factory's workforce, drawing conclusions based on past and present conditions. The findings from the research on the community and the factory's workforce reveal that opening grocery and culinary stalls presents the most promising opportunity to boost community income. This is especially beneficial for workers, as evidenced by the implementation of CSR programs. However, some individuals are unaware of these programs due to insufficient company outreach regarding CSR initiatives and potential business opportunities. The sugar cane crop produced by the factory has a daily milling production target, requiring extensive networks for quick consumer marketing. This presents an opportunity for the community to participate in sugar distribution to consumers.
PRODUCT DESIGN DEVELOPMENT TO INCREASE CUSTOMER ATTRACTION: (Study on Terrace Kitchens in Makassar City) Syam, Agus; Amalia, Syafira Ayu; Rakib, Muhammad; Sudarmi, Sudarmi; Nurhidayanti S.
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i3.1160

Abstract

Product development is a continuous endeavor for owners to enhance the level of consumer acceptance of their products. The introduction of new or updated products is a strategy employed by owners to thrive in a competitive market, where meeting consumer needs and increasing product value are crucial for business success. This study focuses on developing business products by identifying consumer expectations for Dapur Teras products, which are then refined using the Research and Development concept. The research methodology follows the ADDIE development model, encompassing Analysis, Design, Development, Implementation, and Evaluation stages. Data was gathered through a survey involving 30 customers who had purchased Dapur Teras products, and the findings were presented using graphs and tables. The results indicate that Product Quality, Product Taste, and Product Packaging significantly influence the success of Makassar City Terrace Kitchen products. The unique taste of terrace kitchen products provides a competitive edge, influencing consumer preferences and satisfaction levels.
Kepemimpinan Wirausaha pada Pelaku UMKM di Kota Makassar Syam, Agus; Jufri, Muhammad; Sudarmi, Sudarmi; Asmayanti, Asmayanti; Tahir, Sumiati; Oktaviyah, Nurafni
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2023 : PROSIDING EDISI 1
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak. Penelitian ini dilakukan untuk mengetahui pengaruh kepemimpinan wirausaha terhadap keberhasilan usaha pada pelaku UMKM di Kecamatan Panakkukang Kota Makassar. Penelitian ini merupakan penelitian kuantitatif, dengan jumlah sampel sebanyak 100 orang. Teknik pengumpulan data yang digunakan yaitu, observasi dan angket. Analisis data yang digunakan yaitu analisis deskriptif diolah menggunakan software SPSS 27. Hasil penelitian menunjukkan bahwa pengaruh kepemimpinan wirausaha berpengaruh positif dan signifikan terhadap keberhasilan usaha pada pelaku UMKM di Kecamatan Panakkukang Kota Makassar  Kata Kunci: Kepemimpinan Wirausaha, Keberhasilan Usaha
MARKETING STRATEGY OF BANANA BUSINESS IN PANGKAJENE AND ISLANDS REGENCY Jufri, Muhammad; Tripana, Hendrawan; Syam, Agus; Asmayanti, Asmayanti; Sudarmi, Sudarmi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i3.586

Abstract

The primary objective of this research is to comprehensively identify and recommend an effective business marketing strategy tailored to enhance product sales through digital platforms for Juragan Banana, a business located in Pangkep Regency. The research methodology employed is descriptive qualitative research, encompassing data collection techniques such as observation, interviews, and documentation of the research subject. The gathered data is subsequently subjected to a thorough analysis utilizing the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis framework. Upon delving into the outcomes of the study, it becomes evident that Juragan Banana Business has strategically positioned itself in the Aggressive quadrant through the application of a growth-oriented strategy. This positioning is deemed highly favorable, as indicated by the SWOT analysis. The business has leveraged its strengths to overcome weaknesses, seize opportunities, and mitigate potential threats. The execution of a Marketing Strategy has played a pivotal role in aligning with the growth-oriented strategy, creating a conducive environment for the business to thrive. By continuing to implement and fine-tune this strategic approach, Juragan Banana Business is well-positioned to not only sustain its current growth trajectory but also to expand its reach, fostering an environment conducive to achieving maximum progress. The growth-oriented strategy, coupled with the effective implementation of marketing strategies, provides a solid foundation for ongoing success and development within the dynamic landscape of digital platforms and sales optimization.
Marketing Strategy For Micro Small To Medium Enterprises at 777 Sweet Fruit Shops in Gowa District Najib, Marhawati; Jannah, Miftahul; Syam, Agus
Economics and Business Journal (ECBIS) Vol. 2 No. 2 (2024): January
Publisher : Economics and Business Journal (ECBIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i2.124

Abstract

The growth of MSMEs is increasingly widespread, especially the 777 fruit sweet shop business which markets various kinds of fruit, both local and imported. In the current era, MSME players should be able to utilize digital media to market their products so that consumers become more familiar with the products produced by these MSMEs. This research aims to determine the marketing strategy carried out by the 777 fruit sweet shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was determined deliberately, namely the business owner of Sweet Fruit Shop 777. The data collection procedures used in the research included observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the 777 fruit sweet shop business in Gowa Regency, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the coordinates of the IFAS strategy with a coordinate point of 2.83, while the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point of 2.07. The strategy that needs to be improved in fruit marketing is to make maximum use of digital marketing to reach a wider market.
Strategy for Implementing Digital Marketing (Case Study of a Coconut Fruit Expedition Business in Makassar City) Syam, Agus; R, Raflianto; Isma, Andhika
Journal of Applied Business, Taxation and Economics Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v3i4.304

Abstract

This research aims to determine effective strategies for implementing digital marketing in running a coconut fruit expedition business in Makassar City. The research method used is descriptive qualitative research using data collection methods through observation, interviews and documentation of research objects which are then developed using Research and Development. The research results show that the implementation carried out by researchers for the Coconut Fruit Expedition in Makassar City with Research and Development implementing Digital Marketing such as WEBsite, Instagram, Facebook is important to implement because after planning and implementation using Research and Development it can be stated that digital marketing is very helpful for the expedition and consumers because it can make it easier to get information, communicate and transact online so that in this case it can prevent problems that exist in the 4.0 era and can meet consumer needs.
Feasibility of My Chicken Restaurant Business Development in Bulukumba Regency Syam, Agus; Pertiwi, Wiwi; Halim, Nur; Jufri, Muhammad; Sudarmi, Sudarmi
Journal of Applied Business, Taxation and Economics Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v3i4.308

Abstract

This research aims to determine the feasibility of opening a new branch at the My Chicken restaurant on Jalan Poros Tanjung Bira, Bulukumba district. This research uses a qualitative approach. Data collection was carried out through observation, interviews and documentation techniques. The collected data is processed using data reduction steps, data presentation, and drawing conclusions/verification. The results of this research show that, based on the marketing aspect, the My Chicken restaurant is worthy of development, but must continue to carry out evaluations to continue developing new strategies in new locations. From a technical aspect, it is feasible to carry out, however there needs to be improvements in the technology and machines used in the My Chicken restaurant production process. From socio-economic and environmental aspects, it is feasible because it can provide positive benefits and the My Chicken restaurant will manage and be responsible for the waste produced
Implementation of Digital Marketing through Social Media to Increase The Number of Visits at Ujung Suso Beach Tourism, East Luwu District Syam, Agus; Dajo, Fenly Crosby Cloria; Asmayanti, Asmayanti; Jufri, Muhammad; Halim, Nur
Journal of Applied Business, Taxation and Economics Research Vol. 3 No. 5 (2024): June 2024
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v3i5.331

Abstract

This research aims to understand how to improve the number of visitors to the Ujung Suso beach tourist destination after implementing digital marketing. The research method used is qualitative descriptive research. Data collection was carried out through observation, interviews and documentation techniques as well as using Voice of Customer (VOC) analysis. The data collected is processed by data reduction, data presentation, and drawing conclusions. Based on the research results, it shows that the implementation of digital marketing via social media Facebook and Instagram from February to March succeeded in increasing the number of visits to Ujung Suso beach tourism. This is proven by the increase in the number of visitors during the research period compared to the period before the implementation of digital marketing. So it can be said that digital marketing through social media is an effective strategy to increase tourist visits to Ujung Suso beach.
Strategies for Developing Soft Skills, Hard Skills, and Student Entrepreneurial Interest Hamzah, Sitti Nuraisyah; Alam, Syamsu; Syam, Agus
PINISI Discretion Review Volume 7, Issue 2, March 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i2.62667

Abstract

This research aims to determine the strategy for developing soft skills, hard skills and entrepreneurial interests of students majoring in culinary arts at SMK Negeri 6 Makasar. The right strategy to improve students' abilities so they can have an entrepreneurial spirit at a young age and can reduce the unemployment rate among vocational school graduates. The research method used is descriptive qualitative research using data collection methods through observation, interviews and documentation of research objects which are then analyzed using SWOT analysis. Developing soft skills such as good communication, leadership, and critical thinking, along with hard skills through webinars and digital entrepreneurship training, can enhance students' interest in entrepreneurship and improve their business prospects, ultimately addressing unemployment rates among vocational school graduates.
Co-Authors A. Octamaya Tenri Awaru Afrinda AGUS AGUS Ahmad, M. Ihsan Said Amalia, Syafira Ayu Amsal, Bahrul Andika Isma Annisa, Andi Aprianti, Aprianti Asmayanti ASMAYANTI, ASMAYANTI Azrul Corrs, Anaway Alnajah Cut Muthiadin Dajo, Fenly Crosby Cloria Dewi Dewi Ferdiansyah, Emil Hafid, Umy Qalzum Halim, Nur Hamzah, Sitti Nuraisyah Haruna, Hasisa Idrus, Idham Irwansyah Isma, Andhika Khatimah, A. Khusnul Maemunah Mahmuddin Mahmuddin Makarateng, A.Alena Luwu Marhawati, Marhawati Miftahul Jannah Muhammad Ilyas Thamrin Tahir Muhammad Jufri Muhammad Rakib Najib, Marhawati Nurafni Oktaviyah Nurhalim Nurhidayanti S. Nurhikmah, Andi Reski Nuri Aslami Pertiwi, Wiwi R, Raflianto Sapa, Nasrullah Bin Sari, Rosvika Sikar, Muhammad Alfa Sri Yuniarti Sudarmi Sudarmi Sunaniah SYAMSU ALAM Tahir, Sumiati Thamrin Tahir Torro, Supriadi Tripana, Hendrawan Ulfa Utami Mappe Valentino Aris, Valentino