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All Journal Dynamic Management Journal Jurnal Comparative : Ekonomi Dan Bisnis
Muliati, Lisdewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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THE EFFECTS OF BRAND IMAGE, STORE ATMOSPHERE, AND PRODUCT QUALITY ON PURCHASING DECISIONS AT PANDA VAPESTORE Kusdianto, Kusdianto; Siagian, Rahmad Putra; Muliati, Lisdewi
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10584

Abstract

The purpose of this study was to determine the effect of brand image, store atmosphere, and product quality on purchasing decisions at Panda Vapesto, either partially or simultaneously. This study used a quantitative associative method with a quantitative approach, taking a sample of 67 people. Data collection techniques and tools are questionnaires or questionnaires. Descriptive analysis techniques are used to determine the description of respondents' answers and data distribution, while inferential statistical analysis is used to test hypotheses. Data processing was assisted by Microsoft Excel and SPSS software version 26. The results of this study showed 1) partially brand image had a positive and significant effect on purchasing decisions at Panda Vapestore as seen from the tcount 2.368 > ttable 1.98472 with a significance of 0.020 <0.05. 2) partially store atmosphere has a negative and significant effect on purchasing decisions at Panda Vapestore seen from the tcount -1.366 < ttable 1.98472 with a significance of 0.175 > 0.05. 3) partially, product quality has a positive and significant effect on purchasing decisions at Panda Vapestore. It is proven by the tcount value of 20,386 > ttable 1.98472 with a significance of 0.000 <0.05 4) simultaneously. brand image, store atmosphere, and product quality on purchasing decisions at Panda Vapestore alpha value of 5% (0.05), or fcount 161.602 > ftable 2.70.Key word: brand image, store atmosphere, product quality, andpurchasing decisions
PENGARUH PROFESIONALISME DAN PENGAWASAN TERHADAP KUALITAS PELAYANAN ADMINISTRASI KEPENDUDUKAN DI KECAMATAN KOTA TANGERANG Muliati, Lisdewi; Yuanita Putri, Hikmah
Dynamic Management Journal Vol 6, No 1 (2022): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v6i1.6074

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Profesionalisme dan Pengawasan Terhadap Kualitas Pelayanan Administrasi Di Kecamatan Kota Tangerang. Penelitian ini menggunakan metode asosiasif dengan pendekatan kuantitatif. Teknik dan alat pengumpulan data adalah dengan kuesioner atau angket. Berdasarkan uji korelasi Profesionalisme (X1), dan Pengawasan (X2) dengan Kualitas Pelayanan (Y) memiliki hubungan kuat. Sedangkan kontribusi Profesionalisme(X1), dan Pengawasan (X2) terhadap Kualitas Pelayanan(Y) sebesar 49,10%, sisanya 50,90% dipengaruhi oleh variabel lain (X) . Jika diproyeksikan berdasarkan uji regresi berganda menunjukan bahwa semakin tinggi nilai Profesionalisme (X1), dan Pengawasan (X2) secara bersamaan pada nilai tertentu, maka meningkatkan nilai Kualitas Pelayanan (Y) pada nilai tertentu pula. Pengaruh Profesionalisme dan Pengawasan secara simultan terhadap Kualitas Pelayanan Administrasi di Kecamatan Kota Tangerang Secara parsial Profesionalisme berpengaruh positif dan signifikan terhadap Kualitas Pelayanan sedangkan Pengawasan berpengaruh positif dan signifikan terhadap Kualitas pelayanan Administrasi di Kecamatan Kota Tangerang. Kata Kunci: Profesionalisme, Pengawasan dan Kualitas Pelayanan Administrasi
THE EFFECT OF EMPOWERING LEADERSHIP AND OCB ON EMPLOYEE PERFORMANCE Hasan, Muh; Ardianto, Ardianto; Muliati, Lisdewi; Nasution, Donni Alnis
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.12203

Abstract

The purpose of this study is to find out how empowering leaderhsip and organizational citizenship behavior (OCB) influence the performance of Matahari Department Store  employees, Lippo Karawaci. The population of this research is 115 people, using purposive sampling method, the research sample is 87 people. The analytical method used is multiple regression analysis. The results of the study show that empowering leadership and OCB partially have a significant influence on the performance of Matahari Department Store Lippo Karawaci employees. Simultaneously empowering leadership and OCB have a significant influence on the employee performance of Matahari Department Store Lippo Karawaci. And the most dominant influence on employee performance is empowering leadership. 
THE ROLE OF MODERATION OF ORGANIZATIONAL COMMITMENT ON WORK MOTIVATION TO EMPLOYEE PERFORMANCE Rofiq, Iwan Setiawan; Ayuningsih, Mawar; Muliati, Lisdewi; Isrok, Isrok
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 2 (2024): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i2.11330

Abstract

This study aims to determine the effect of work motivation on employee performance moderated by significant or insignificant organizational commitment. The population in this study amounted to 90 respondents and those taken or sampled were still 90 respondents. The sampling technique used is the Probability Sampling technique. The respondents sampled in this study were employees of the Pyhlon Injection Department of PT Pratama Abadi Industri. The method used in this study is quantitative method and data collection is carried out by distributing questionnaires or questionnaires. The results showed that the moderating role of organizational commitment to work motivation on employee performance, with determination of 47.5% and the remaining 52.5% influenced by other factors. The results of this research analysis show that there is a positive and significant influence of motivation on employee performance and there is a positive and significant influence on Work Motivation moderated by Organizational Commitment.
EXPLORING THE EFFECTS OF ROLE AMBIGUITY AND JOB SATISFACTION ON WORKPLACE CREATIVITY Wahyudi, Agus; Januarista, Januarista; Muliati, Lisdewi
Dynamic Management Journal Vol 9, No 3 (2025): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i3.14525

Abstract

This study examines the influence of role ambiguity and job satisfaction on employee creativity in a public sector organization, where bureaucratic structures often hinder innovative behavior. The research aims to understand how psychological and environmental factors shape creativity among revenue management officers at UPTD Pengelolaan Pendapatan Daerah Balaraja, Banten. Using a quantitative explanatory approach, data were collected from 64 employees via questionnaires and analyzed using multiple regression with SPSS. Results indicate that role ambiguity negatively affects creativity, while job satisfaction has a significant positive impact. Collectively, both variables significantly influence employee creativity, explaining a substantial portion of its variance. The study contributes to public sector management literature by highlighting the dual role of job design and affective states in fostering innovation. Its novelty lies in exploring creativity determinants in a local government revenue unit—an under-researched context in organizational studies. Findings offer practical guidance for improving work design and motivation to enhance innovation in public service environments.
Co-Authors Agus Wahyudi Arumingtyas, Fida Ayuningsih, Mawar Caska - Hasan, Muh Isrok Isrok Januarista, Januarista Kusdianto, Kusdianto Nasution, Donni Alnis Rofiq, Iwan Setiawan Siagian, Rahmad Putra Yuanita Putri, Hikmah