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Pengaruh Lingkungan Fisik Dan Hedonic Shopping Value Terhadap Pembelian Tidak Direncanakan Di Giant Express Cilegon Suhaemi, Muhamad; Muharram, Juliandra
Jurnal Manajemen Vol 8, No 2 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

This study aims to determine the effect service scape on impulse buying, to determine the effect hedonic shoping value on impulse buying , and to determine the effect service scape and hedonic shoping value on impulse buying at giant express Cilegon.This study uses quantitative research methode population in this study is consumerswho have shoped at giant express cilegon data were analyzed with SPSS version 20. The methode of selecting type of sample used accidental sampling. Data was done collection by spreading questionnaires to 100 respondents.While based on simultant test with f test results showed that variables of servicescape and hedonic shoping value simultaneously significant effect on impulse buying. Based on partial test with t test showed that variables of service scape effect the significance of the impulse buying with a significance level of 0,000. And hedonic shoping value has significane effect of the impulse buying with a significant level of 0,000.Keyword : Servicscape, Hedonic Shopping Value, Impulse Buying

Pengaruh Lingkungan Fisik Dan Hedonic Shopping Value Terhadap Pembelian Tidak Direncanakan Di Giant Express Cilegon Muhamad Suhaemi; Juliandra Muharram
Jurnal Manajemen Vol. 8 No. 2 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

This study aims to determine the effect service scape on impulse buying, to determine the effect hedonic shoping value on impulse buying , and to determine the effect service scape and hedonic shoping value on impulse buying at giant express Cilegon.This study uses quantitative research methode population in this study is consumerswho have shoped at giant express cilegon data were analyzed with SPSS version 20. The methode of selecting type of sample used accidental sampling. Data was done collection by spreading questionnaires to 100 respondents.While based on simultant test with f test results showed that variables of servicescape and hedonic shoping value simultaneously significant effect on impulse buying. Based on partial test with t test showed that variables of service scape effect the significance of the impulse buying with a significance level of 0,000. And hedonic shoping value has significane effect of the impulse buying with a significant level of 0,000.Keyword : Servicscape, Hedonic Shopping Value, Impulse Buying

Pendekatan Karakteristik Budaya Organisasi Dan Semangat Kerja Dalam Menyelesaikan Masalah Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Syamsudin Syamsudin; Muhamad Suhaemi; YOGA ADIYANTO
Jurnal Akuntansi Manajemen (JAKMEN) Vol. 1 No. 2 (2022)
Publisher : Universitas Serang Raya

This study aims to determine the effect of the characteristics of organizational culture and morale on employee performance with job satisfaction as an intervening variable at PT. Toyota Cilegon shoots. This research was conducted using quantitative research methods. The selection technique for the sample taken is all the population in PT. Tunas Toyota Cilegon, amounting to 95 respondents. The results showed that there was no significant influence between the characteristics of organizational culture on employee performance, there was a significant influence between morale on employee performance, there was a significant influence between job satisfaction on employee performance, there was a significant influence between the characteristics of organizational culture on satisfaction work, there is a significant influence between morale on job satisfaction, job satisfaction being the intervening variable between the characteristics of organizational culture on employee performance because the value of the indirect effect is greater than the direct effect, job satisfaction is not an intervening variable between morale on employee performance because of the influence indirect effect is not as big as the direct effect.

Model Penyelesaian Masalah Keputusan Pembelian: Evaluasi Indikator Digital Marketing dan Online Customer Review di Toko Jangkar Kota Serang Muhamad Suhaemi
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1175

This research is related to how the influence of digital marketing on purchasing decisions at the Toko Jangkar Kota Serang. The purpose of this study was to examine the effect of digital marketing on purchasing decisions partially, the effect of online customer reviews on purchasing decisions partially, the effect of digital marketing and online customer reviews on purchasing decisions simultaneously at the Toko Jangkar Kota Serang. Respondents in this study were 130 people. The type of sample in this study is non-probability with purposive sampling technique. The data collection method used is to use questionnaires and explained by quantitative methods. The results of this study indicate that digital marketing has a positive and significant effect on purchasing decisions, then online customer reviews also have a positive and significant effect on purchasing decisions. The two independent variables in this study are also empirically supported and simultaneously influence the dependent variable.

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