Online retailers in Germany - statistics & facts

Online retailers offer modern consumers numerous convenient shopping options. These include being able to browse online selections and purchase items independently of opening hours, as well as, usually, the choice between several payment methods and delivery options. Consumers can also vary between shopping at home or on the go, thanks to mobile devices.
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Published by Xin Ou, Dec 17, 2025

Key insights

  • Most common legal form for German online shops
  • GmbH
  • Online retail revenue from clothing and shoes in Germany
  • *****bn EUR

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Editor’s Picks
Current statistics on this topic

Online Retail

Online revenue from clothing and shoes in Germany 2006-2024

Apps

Leading Android shopping apps in Germany 2022, by downloads

B2C E-Commerce

Biggest challenges facing online retailers in Germany in 2025

Recommended statistics

Overview

7

Overview

Revenue of leading online retailers

8

Revenue of leading online retailers

Challenges for online retailers

6

Challenges for online retailers

Payment process

4

Payment process

Further reports

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