Online shopping in Italy

Statistics report on online shopping in Italy

This report provides statistical information about online shopping in Italy. It presents a general market overview, as well as information on users. Moreover, the report investigates the buying process, from pre-purchase behavior to payment and delivery preferences. The last chapter focuses on latest trend of e-commerce and artificial intelligence.

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Table of contents

Overview

7
  • Premium Forecast Number of users of e-commerce in Italy 2017-2029
  • Premium Statistic E-commerce revenue in Italy 2023, by category
  • Premium Statistic Annual growth in e-commerce revenue in Italy 2023-2024
  • Premium Statistic Monthly online retail sales index in Italy 2021-2024
  • Premium Statistic Average online order value in Italy 2022-2024
  • Premium Statistic Average online shopper spend in Italy Q2 2022-Q2 2024
  • Premium Statistic Online cart abandonment rate in Italy Q3 2022-Q3 2024, by device

Pre-purchase behavior

4
  • Premium Forecast Online vs. offline product research by category in Italy 2022
  • Premium Forecast Sources of inspiration for new products in Italy 2025
  • Premium Statistic Reasons to use price comparison websites in Italy 2024
  • Premium Statistic Online platforms used to compare prices for shopping in Italy 2023

Online purchases

6
  • Premium Statistic Goods purchased online in Italy 2024, by category
  • Premium Statistic Distribution of online purchases of consumer electronics in Italy 2023, by frequency
  • Premium Statistic Distribution of online purchases of fashion products in Italy 2023, by frequency
  • Premium Statistic Distribution of online purchases of shoes in Italy 2023, by frequency
  • Premium Statistic Frequency of online purchases of beauty products in Italy 2023
  • Premium Statistic Distribution of online purchases of grocery products in Italy 2023, by frequency

Payment and delivery

6
  • Premium Forecast Most common online payments by type in Italy 2025
  • Premium Statistic Most used e-commerce payment methods in Italy 2016-2025, with 2030 forecast
  • Premium Statistic Willingness to pay extra for sustainable delivery in Europe 2024, by country
  • Premium Statistic Items for which consumers might seek quick delivery services in Italy 2024
  • Premium Forecast Most returned online purchases by category in Italy 2025
  • Basic Statistic Importance of free return when shopping online in Italy 2018-2023

Shopping trends

5
  • Premium Statistic Online shopping habits in Italy as of April 2024
  • Premium Statistic Impact of influencer marketing on shopping behavior in Italy 2024
  • Premium Statistic Impact of AI integration on purchase decisions in Italy 2024
  • Premium Statistic Importance of a good chatbot service in Italy 2024
  • Premium Statistic Number of subscriptions that consumers are paying for but not using in Italy 2024
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FURTHER REPORTS

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