E-commerce in Southeast Asia
Statistics report on e-commerce in Southeast Asia
This report provides a range of statistics on e-commerce in Southeast Asia. Included is an overview of the e-commerce industry in the region, followed by key players, and payment methods. The report also takes a look at regional trends of payment methods, as well as the shopping behavior of consumers.
Report Details
E-commerce in Southeast Asia
Pages
39 Pages
Format
PPTX
,
PDF
Language
English
Released
2026
Access
Download from this page
Comprehensive data insights
Includes all relevant statistics
Compiled by our industry experts
Table of contents
Overview
6
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Revenue in e-commerce market segments in Asia 2022-2029
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E-commerce market value SEA 2019-2030
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E-commerce platform GMV SEA 2020-2024
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E-commerce platform GMV SEA 2024, by channel
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Video commerce market value SEA 2022-2025
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E-commerce penetration rate SEA 2024
Country overview
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Revenue of the e-commerce industry in Southeast Asia 2017-2029, by country
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Revenue per user of e-commerce in Southeast Asia 2017-2029, by country
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Number of users of e-commerce in Southeast Asia 2017-2029, by country
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Revenue in the fashion e-commerce market in Southeast Asia 2017-2029, by country
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Grocery delivery market revenue SEA 2020-2030, by country
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Traffic share of e-commerce platforms SEA 2025, by country
Key players
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E-commerce GMV SEA 2024, by platform
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Leading e-commerce sites in SEA 2025, by monthly web sessions
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Shopee shopping categories GMV SEA Q1 2025, by country
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Top TikTok Shop categories GMV SEA Q1 2025, by country
Payment methods
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E-commerce transaction value SEA 2023-2028, by payment method
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Distribution of e-commerce payment methods SEA 2025, by country
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Digital wallet as a share of e-commerce payments APAC 2025, by country
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A2A's share in e-commerce and POS payments SEA 2025, by country
Country breakdown of payment methods
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Leading e-commerce payment methods in Indonesia 2025
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Leading e-commerce payment methods in Malaysia 2025
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Leading e-commerce payment methods in Vietnam 2025
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Share of e-commerce transaction value for e-commerce Thailand 2024
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Leading e-commerce payment methods in Singapore 2025
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Payment method distribution in online shopping Philippines 2023
Consumer behavior
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Favorite online shopping product categories in Southeast Asia 2025, by country
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E-commerce behaviors in Southeast Asia 2025, by country
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Product categories online shoppers sent back the most in SEA 2025, by country
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Social media buyers in SEA 2025, by country
FURTHER REPORTS
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