E-commerce in Southeast Asia

Statistics report on e-commerce in Southeast Asia

This report provides a range of statistics on e-commerce in Southeast Asia. Included is an overview of the e-commerce industry in the region, followed by key players, and payment methods. The report also takes a look at regional trends of payment methods, as well as the shopping behavior of consumers.

Table of contents

Overview

6
  • Premium Forecast Revenue in e-commerce market segments in Asia 2022-2029
  • Premium Statistic E-commerce market value SEA 2019-2030
  • Premium Statistic E-commerce platform GMV SEA 2020-2024
  • Premium Statistic E-commerce platform GMV SEA 2024, by channel
  • Premium Statistic Video commerce market value SEA 2022-2025
  • Premium Statistic E-commerce penetration rate SEA 2024

Country overview

6
  • Premium Forecast Revenue of the e-commerce industry in Southeast Asia 2017-2029, by country
  • Premium Forecast Revenue per user of e-commerce in Southeast Asia 2017-2029, by country
  • Premium Forecast Number of users of e-commerce in Southeast Asia 2017-2029, by country
  • Premium Forecast Revenue in the fashion e-commerce market in Southeast Asia 2017-2029, by country
  • Premium Forecast Grocery delivery market revenue SEA 2020-2030, by country
  • Premium Statistic Traffic share of e-commerce platforms SEA 2025, by country

Key players

4
  • Premium Statistic E-commerce GMV SEA 2024, by platform
  • Premium Statistic Leading e-commerce sites in SEA 2025, by monthly web sessions
  • Premium Statistic Shopee shopping categories GMV SEA Q1 2025, by country
  • Premium Statistic Top TikTok Shop categories GMV SEA Q1 2025, by country

Payment methods

4
  • Premium Statistic E-commerce transaction value SEA 2023-2028, by payment method
  • Premium Statistic Distribution of e-commerce payment methods SEA 2025, by country
  • Premium Statistic Digital wallet as a share of e-commerce payments APAC 2025, by country
  • Premium Statistic A2A's share in e-commerce and POS payments SEA 2025, by country

Country breakdown of payment methods

6
  • Premium Statistic Leading e-commerce payment methods in Indonesia 2025
  • Premium Statistic Leading e-commerce payment methods in Malaysia 2025
  • Premium Statistic Leading e-commerce payment methods in Vietnam 2025
  • Premium Statistic Share of e-commerce transaction value for e-commerce Thailand 2024
  • Premium Statistic Leading e-commerce payment methods in Singapore 2025
  • Premium Statistic Payment method distribution in online shopping Philippines 2023

Consumer behavior

4
  • Premium Forecast Favorite online shopping product categories in Southeast Asia 2025, by country
  • Premium Forecast E-commerce behaviors in Southeast Asia 2025, by country
  • Premium Forecast Product categories online shoppers sent back the most in SEA 2025, by country
  • Premium Forecast Social media buyers in SEA 2025, by country
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