Online payment: Apple Pay users in China

Selected insights on online payment: Apple Pay users in China

• Apple Pay is more popular among Millennials than other online payment services
• 53% of Apple Pay users are male
• Apple Pay has a larger share of users with a high income than other online payment services
• Apple Pay users are more likely to live in megacities than the average consumer
• A happy relationship is less important to Apple Pay users than to other online payment users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors