Amazon Prime Day

Statistics report on Amazon Prime Day

This report presents insights and statistics on Amazon Prime Day, the shopping event exclusively for Amazon Prime members that takes place annually in July. Prime Day was launched first in 2015, commemorating the online retailer's 20 year anniversary. The occasion has grown into a global online shopping event that now rivals Black Friday in terms of customer spending on the e-retail platform. In 2025, the event took place from 8th to 11th July.

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Table of contents

Overview

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  • Premium Statistic Amazon quarterly net sales revenue 2010-2026
  • Basic Statistic Amazon Prime Day duration 2015-2025
  • Premium Statistic Number of U.S. Amazon Prime users 2017-2024

Prime Day sales

6
  • Premium Statistic Amazon Prime Day sales 2016-2025
  • Premium Statistic Amazon Prime Days sales in the UK 2022-2025
  • Premium Statistic Sales attributed to sponsored products on Amazon Prime Days in the U.S. 2022-2025
  • Premium Statistic Amazon Ad console performance on Prime Days in the U.S. 2025
  • Premium Statistic Average discount rates on Amazon Prime Days in the U.S. 2025
  • Premium Statistic Share of voice on Amazon Prime Days in the U.S. in 2025

Online shopping

8
  • Basic Statistic U.S. user purchase intent on Amazon Prime Day 2025
  • Premium Statistic Purchases planned on Amazon Prime Day in the U.S. 2025
  • Premium Statistic Reasons to purchase on Amazon Prime Days in the U.S. 2025
  • Premium Statistic Average order value on Amazon Prime Day in the United States 2025
  • Basic Statistic Spending intentions during Amazon Prime Day in the U.S. 2022-2025
  • Premium Statistic Popular product categories purchased by Amazon Prime Day shoppers in the U.S. 2025
  • Premium Statistic Purchase intent of Amazon Prime Day shoppers in the U.S. 2025
  • Premium Statistic Shopper spend on Amazon Prime Days in the U.S. by generation 2025

2025 trends

4
  • Premium Statistic ChatGPT vs. Amazon Rufus use on Prime Day in the United States 2025
  • Premium Statistic U.S. shoppers using ChatGPT on Prime Day 2025
  • Premium Statistic U.S. shoppers using Amazon Rufus on Prime Day 2025
  • Premium Statistic Tariffs impact on Amazon Prime Days spending in the U.S. 2025
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FURTHER REPORTS

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