Most followed celebrity Instagram accounts South Korea 2025

As of November 2025, Jennie of Blackpink was the most followed South Korean celebrity on Instagram with approximately 88.4 million followers. The most followed individual male celebrity was V of boy group BTS. The group accounts of Blackpink, BTS, and both groups' individual member accounts made up all the leading Instagram accounts, highlighting the overall popularity of the two K-pop idol groups. 

More than just Instagram followers

The popularity of K-pop stars was not limited to just Instagram posts. For example, EXO was one of SM Entertainment's leading idol groups with a prominent presence on SM Entertainment’s YouTube channel. The meteoric rise and popularity of Bangtan Boys (BTS) also translated into strong album sales and revenue growth for Big Hit Entertainment, which was the company that managed BTS. K-pop fans did much more than follow their favorite stars’ Instagram accounts.

The global appeal of Kpop

K-pop grew from a niche genre of music to a market with worldwide appeal and popularity. There were various reasons behind K-pop's power to draw in fans; the overall package that was presented by K-pop artists offered something both new and impressive to behold for consumers. The various mediums of media through which Korean celebrities could be accessed also provided a strong connection between stars and their fans.