Average number of unique users of selected subscription video-on-demand (SVOD) services in Italy as of June 2023 (in millions)

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Release date

October 2023

Region

Italy

Survey time period

June 2023

Citation formats

Number of SVOD users in Italy 2023, by platform

Published by Statista Research Department, Nov 27, 2025

The most popular SVOD service in Italy as of June 2023 was Netflix, with **** million unique users. Second came Amazon Prime Video, which recorded over *** million unique viewers. Disney+ and DAZN followed behind. The total number of SVOD platform users in Italy amounted to around **** million.

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