Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2024 (in billion Mexican pesos)

© Statista 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

December 2024

Region

Mexico

Survey time period

2016 to 2023

Supplementary notes

 *From this point on, the values ​​are estimated based on the 2022 value and the growth rates provided by the source. An exponential development of the value was assumed.

El Buen Fin refers to an annual shopping event in Mexico held in November during the weekend before the Mexican Revolution holiday. To avoid crowds and prevent further COVID-19 contagions, the 2020 and 2021 editions of the event ran over an extended period. In 2024, El Buen Fin took place from the 15th to the 18th of November. 

Values have been rounded.

Figures prior to 2024 were retrieved from previous publications.

As of 2019, data represents sales revenue generated on the last Friday of November prior to the Mexican Revolution holiday.

Citation formats

El Buen Fin online sales revenue in Mexico 2016-2024

Published by
Yihan Ma,
Nov 28, 2025

In 2024, the retail sales revenue generated by online shopping during El Buen Fin in Mexico amounted to over 35 billion Mexican pesos. This represents the highest online sales value since the event was created in 2011.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce in Mexico "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce in Mexico

Overview

6

Companies

6

Purchasing behavior

7

Key e-commerce dates

6

Sites and apps

6

Online shoppers

6

Further Content: You might find this interesting as well

Topics

E-commerce in MexicoAmazonMercado LibreE-commerce in the United StatesE-commerce in Brazil
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.