Market share of Tesla in the Netherlands 2012-2023

In the Netherlands, Tesla's market share peaked in 2019. The trend can also be observed in the total volume of Tesla cars sold in the Netherlands. However, by 2023, the brand held over five percent of the Dutch new car market. 

Sales volume decrease

Tesla sells five different passenger car models in the Netherlands, the Tesla Model S, Model X, Model 3, Model Y, and the Tesla Roadster. The Tesla Model S had, despite a slight decrease in 2016, a steady annual increase up until 2018 after which they dropped significantly to just *** units sold in 2023. Model X sales were also at at their peak in 2018, with ***** vehicles sold but then dropped to *** units sold in 2023. 

Tesla still in the lead

The Tesla Model 3 was the leading fully electric passenger car model in circulation in the Netherlands as of July 2024, with a total of over ****** registered units. Another Tesla model, the Model Y, is also among the top ten fully electric passenger cars on the road in the Netherlands, with nearly ****** units registered.