Shiseido net sales 2024| Statista

Net sales of Shiseido Company from 2015 to 2024 (in billion Japanese yen)

Characteristic	Net sales in billion Japanese yen
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Release date

April 2025

More information

Region

Japan

Survey time period

fiscal year 2015 to 2024; the company's fiscal years ended December 31 of each stated year

Supplementary notes

*Fiscal year 2015 in this statistic is the nine months from April 1, 2015 to December 31, 2015.
Effective from fiscal year 2015, Shiseido and consolidated subsidiaries whose account settlement date was March 31 changed the date to December 31.

**The company adopted the IFRS accounting standards in fiscal year 2022. Figure for fiscal 2021 was changed retroactively to enable comparison.

100 Japanese yen equal 0.7 U.S. dollars or 0.61 euros as of June 2025.
Values have been rounded.

Citation formats

Shiseido, a leading Japanese beauty products manufacturer, experienced an increase in net sales to over *** billion yen in fiscal year 2024. This marked the second consecutive year that the company's performance dropped below ************ yen, as the company faced challenges in marketing its brands in its core overseas market, *****. Despite this setback, Shiseido Company maintained its position as the leading Japanese cosmetics company with a diverse portfolio of brands spanning fragrance and skincare in the premium segment.

Shiseido’s position in luxury cosmetics

Shiseido Company operates mainly in the prestige beauty and fragrance markets worldwide, which represents the largest product group. However, the company also owns premium brands like Elixir, Anessa, and Haku, with Japan and China being the primary target markets for these products. Furthermore, in 2021, Shiseido announced the sales of its personal care business to focus on the cosmetics segment. FineToday, a former subsidiary of Shiseido, took over the manufacturing and sales of related brands in the domestic market after splitting off from the cosmetic group.

The face of Japanese prestige cosmetics overseas

While Shiseido faced challenges in its overseas business, the company remained a globally renowned beauty products manufacturer in the prestige segment. Through its reach and its innovative skincare products, the Shiseido brand helped define the image of Japanese cosmetics overseas. Apart from a selection of brand stores, the luxury cosmetic company sells its prestige products exclusively through partnered beauty specialists and department stores, as well as official online channels, further raising the prestige image of its brands.