Japan: distribution of tourism consumption by segment 2024| Statista

Distribution of domestic and international travelers' contribution to tourism expenditure in Japan from 2015 to 2024, by segment

Characteristic	Domestic traveler spending	Foreign visitor spending
2024	76.3%	23.7%
2023	81.1%	18.9%
2022	95.2%	4.8%
2021	99%	1%
2020	89.8%	10.2%
2019	81.6%	18.4%
2018	81.8%	18.2%
2017	84.6%	15.3%
2016	86.4%	13.6%
2015	87%	13%

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Release date

April 2025

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Region

Japan

Survey time period

2015 to 2024

Supplementary notes

Figures from 2020 to 2022 are estimates.

Citation formats

In 2024, spending by inbound tourists accounted for 23.7 percent of tourism expenditure in Japan. This was the highest share of expenditure that inbound tourists ever had.

How does Japan’s inbound tourism industry compare internationally?

Prior to the advent of the COVID-19 pandemic, Japan’s inbound tourism industry had generated high expectations, as the number of international visitor arrivals more than tripled in the past decade. In the years before the pandemic, Japan made it into the top ten countries in terms of international tourism revenue. Tourism expenditure of international visitors experienced considerable growth, yet domestic tourism still accounted for the lion’s share of Japan’s travel and tourism expenditure.

Which sectors of domestic tourism generate revenue?

A look at domestic tourism by travel purpose, reveals that most of the expenditure was generated by leisure travel, while business travel produced most of the rest. In terms of travel type, domestic tourism expenditure on overnight trips was the dominant travel segment.