Market share of the leading mineral water brands in Italy 2024

San Benedetto is the leading player in the Italian mineral water industry. In 2024, the company held **** percent of the market, followed by Sanpellegrino with a market share of **** percent. San Benedetto was ahead of its competitor by a sales volume of around 600 million liters.

Nestlé Group 

San Pellegrino is a company owned by the Nestlé Group. Among Nestlé’s companies located in Italy, San Pellegrino had the highest capital, with a capital value of ** million euros. The Italian brand belongs to the larger business Nestlé Waters, which generated sales of around *********** CHF in the European Market.

 The company’s reputation

In 2017, San Pellegrino released data about the brand perception among stakeholders and population living in the area where the water gets bottled. On a scale between zero (very negative) and 100 (very positive), the respondents had to evaluate the water resource management, environmental impact, the relationship with the stakeholders and the contribution to the development of the local group. San Pellegrino got a score of ** by its stakeholder and local population.