Distribution of advertising spending in Italy from 2020 to 2024, by medium

© Statista 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2024

Region

Italy

Survey time period

2020 to 2023

Supplementary notes

* Forecast.

Citation formats

Advertising spending in Italy 2020-2024, by medium

Published by
Julia Faria,
Nov 29, 2025

Digital advertising was expected to account for **** percent of Italy's advertising spending in 2024, marking an increase from the previous year and increasing its lead on television advertising. TV advertising's share was forecast to amount to **** percent, while OOH was projected to follow with *** percent.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising in Italy "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in Italy

Overview of Italian ad market

4

Digital media

4

Traditional media

6

Leading players

5

Consumer insights

7

Further Content: You might find this interesting as well

Topics

Advertising in Italy Advertising in EuropeDigital advertising in EuropeAdvertising in PolandAdvertising in Germany
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.