The source defines each generation according to year of birth as follows:
Gen Z: 1996 to 2006
Gen Y: 1980 to 1995
Gen X: 1966 to 1979
Baby Boomers: 1946 to 1965
Pre-Boomers: before 1946
Citation formats
Community newspaper reach Canada 2020, by age and market
According to data gathered in spring 2020, readership of community newspapers in Canada is higher in markets with a population of under 100 thousand, with 50 percent of adults in smaller markets reading community newspapers on a weekly basis compared to 42 percent of the total Canadian population. Gen X adults, Baby Boomers, and pre-Boomers are the most avid readers of community papers, particularly those living in areas of the country with a small population.
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News Media Canada. (June 11, 2020). Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
News Media Canada. "Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation." Chart. June 11, 2020. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
News Media Canada. (2020). Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
News Media Canada. "Community Newspaper Reach in Small Canadian Markets Vs. Total Canada as of Spring 2020, by Generation." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
News Media Canada, Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation Statista, https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/ (last visited May 07, 2026)
Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation [Graph], News Media Canada, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/551783/newspaper-reach-in-canada-by-age-format/
