In 2023, digital advertising spending in Colombia amounted to roughly *** trillion Colombian pesos. This marked an annual increase of over ** percent compared to the previous year.
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IAB Colombia. (February 15, 2024). Digital advertising spending in Colombia from 2010 to 2023 (in billion Colombian pesos) [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/503914/digital-ad-spend-colombia/
IAB Colombia. "Digital advertising spending in Colombia from 2010 to 2023 (in billion Colombian pesos)." Chart. February 15, 2024. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/503914/digital-ad-spend-colombia/
IAB Colombia. (2024). Digital advertising spending in Colombia from 2010 to 2023 (in billion Colombian pesos). Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/503914/digital-ad-spend-colombia/
IAB Colombia. "Digital Advertising Spending in Colombia from 2010 to 2023 (in Billion Colombian Pesos)." Statista, Statista Inc., 15 Feb 2024, https://www.statista.com/statistics/503914/digital-ad-spend-colombia/
IAB Colombia, Digital advertising spending in Colombia from 2010 to 2023 (in billion Colombian pesos) Statista, https://www.statista.com/statistics/503914/digital-ad-spend-colombia/ (last visited May 08, 2026)
Digital advertising spending in Colombia from 2010 to 2023 (in billion Colombian pesos) [Graph], IAB Colombia, February 15, 2024. [Online]. Available: https://www.statista.com/statistics/503914/digital-ad-spend-colombia/