Advertising expenditure in Peru from 2012 to 2023, by medium (in million U.S. dollars)

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Release date

March 2024

Region

Peru

Survey time period

2012 to 2023

Supplementary notes

* Does not include classified, inserts; from 2020 to 2022, does not include digital newspapers.

** Includes DOOH.

*** Until 2019, included in "Internet." Data preceding 2019 was retrieved from earlier releases.

Citation formats

Advertising spending in Peru 2012-2023, by medium

Published by
J. G. Navarro,
Nov 28, 2025
In 2023, spending on free TV advertising in Peru decreased by *** percent to *** million U.S. dollars. Despite the decline, that alone accounted for almost ** percent of the Peruvian total ad expenditure that year. The internet – excluding digital news online platforms – attracted *** million dollars and was the only medium to report ad revenue higher than in 2019 before the pandemic.
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Topics

Advertising in PeruSocial media usage in PeruInternet usage in PeruE-commerce in PeruEconomy of Peru
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