In the second quarter of 2023, ** percent of desktop internet users and ** percent of mobile internet users in Brazil used an adblocker. In the United States, the shares stood at ** percent and ** percent, respectively. In total, there were *** million ad block users worldwide at that point in time.
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Eyeo. (January 2, 2024). Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/422356/mobile-ad-blocking/
Eyeo. "Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device." Chart. January 2, 2024. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/422356/mobile-ad-blocking/
Eyeo. (2024). Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/422356/mobile-ad-blocking/
Eyeo. "Adblocking Penetration Rate in Selected Countries/Territories Worldwide in 2nd Quarter 2023, by Device." Statista, Statista Inc., 2 Jan 2024, https://www.statista.com/statistics/422356/mobile-ad-blocking/
Eyeo, Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device Statista, https://www.statista.com/statistics/422356/mobile-ad-blocking/ (last visited May 08, 2026)
Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device [Graph], Eyeo, January 2, 2024. [Online]. Available: https://www.statista.com/statistics/422356/mobile-ad-blocking/
