In 2024, mobile advertising spending in Germany stood at **** billion euros, up *****percent from **** billion a year earlier. Mobile accounted for ** percent of digital ad spend in the Western European country in 2024.
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RMS. (January 31, 2025). Mobile advertising spending in Germany from 2020 to 2024 (in billion euros) [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/388597/mobile-advertising-expenditure-in-germany/
RMS. "Mobile advertising spending in Germany from 2020 to 2024 (in billion euros)." Chart. January 31, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/388597/mobile-advertising-expenditure-in-germany/
RMS. (2025). Mobile advertising spending in Germany from 2020 to 2024 (in billion euros). Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/388597/mobile-advertising-expenditure-in-germany/
RMS. "Mobile Advertising Spending in Germany from 2020 to 2024 (in Billion Euros)." Statista, Statista Inc., 31 Jan 2025, https://www.statista.com/statistics/388597/mobile-advertising-expenditure-in-germany/
RMS, Mobile advertising spending in Germany from 2020 to 2024 (in billion euros) Statista, https://www.statista.com/statistics/388597/mobile-advertising-expenditure-in-germany/ (last visited May 07, 2026)
Mobile advertising spending in Germany from 2020 to 2024 (in billion euros) [Graph], RMS, January 31, 2025. [Online]. Available: https://www.statista.com/statistics/388597/mobile-advertising-expenditure-in-germany/