Beer sales in Canada 2009-2024

Beer sales in Canada have been on a downward trajectory for years, with total sales volume reaching approximately **** billion liters in 2023. This decline reflects changing consumer preferences and a shift in drinking habits among Canadians. Despite the overall decrease, the beer industry remains a significant player in the country's beverage market, with retail sales of beer, wine, and liquor stores amounting to about ***** billion Canadian dollars in 2023.

Domestic vs imported beer consumption

The decline in total beer sales is driven by a decrease in both domestic beer consumption and imported beer consumption. In 2023, domestic beer sales in Canada amounted to approximately *** billion liters, representing a **** percent decrease from the previous year. Interestingly, imported beer sales showed a slight increase, reaching about *** million liters in 2023. This marks the first uptick in imported beer sales after several years of decline, suggesting a potential shift in consumer preferences towards international brews.

Per capita consumption and retail trends

Per capita beer consumption in Canada has been steadily decreasing, with legal age consumers drinking approximately **** liters. This trend aligns with the overall decline in beer sales volume. Despite the general downward trend, seasonal fluctuations in retail sales persist, with sales often increasing in the summer and again in December. In December 2023, retail sales of beer, wine, and liquor stores reached about **** billion Canadian dollars, slightly lower than the previous year's figure.