Share of connected TV viewers in the United States as of September 2024, by generation

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Release date

November 2024

Region

United States

Survey time period

August 30 to September 12, 2024

Number of respondents

2,988 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

Original question: “Where do you watch television or video programming?”

Citation formats

Share of connected TV users in the U.S. 2024, by generation

Published by Statista Research Department, Apr 21, 2026

Around ***** in 10 American consumers watch television or video content via connected TV, according to a September 2024 survey. Baby boomers were the most likely generation to use the device, with ** percent of them watching programming via CTVs.

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Statistics on " Generational media consumption in the United States "

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Other statistics that may interest you Generational media consumption in the United States

Overview

6

Video

6

Cinema

6

News

6

Audio

5

Internet and social media

4

Video gaming

4

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Topics

Gen Z video streaming consumption in the United StatesGen Z media consumption in the United StatesGen Z news consumption in the U.S.Generation Z in GermanyGeneration Z in Australia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
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