Based on the number of consumers, the leading brand of jam, honey and spread in the United Kingdom was Marmite with ************ consumers in 2024. The brand Tesco was ranked in second place with around ************ consumers, followed by Other Supermarket's Own Brand.
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Kantar. (June 1, 2025). Jam, honey and spread brands in the United Kingdom in 2024, by number of consumers (in 1,000s) [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/301913/leading-jam-honey-and-spread-brands-in-the-uk/
Kantar. "Jam, honey and spread brands in the United Kingdom in 2024, by number of consumers (in 1,000s)." Chart. June 1, 2025. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/301913/leading-jam-honey-and-spread-brands-in-the-uk/
Kantar. (2025). Jam, honey and spread brands in the United Kingdom in 2024, by number of consumers (in 1,000s). Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/301913/leading-jam-honey-and-spread-brands-in-the-uk/
Kantar. "Jam, Honey and Spread Brands in The United Kingdom in 2024, by Number of Consumers (in 1,000s)." Statista, Statista Inc., 1 Jun 2025, https://www.statista.com/statistics/301913/leading-jam-honey-and-spread-brands-in-the-uk/
Kantar, Jam, honey and spread brands in the United Kingdom in 2024, by number of consumers (in 1,000s) Statista, https://www.statista.com/statistics/301913/leading-jam-honey-and-spread-brands-in-the-uk/ (last visited May 09, 2026)
Jam, honey and spread brands in the United Kingdom in 2024, by number of consumers (in 1,000s) [Graph], Kantar, June 1, 2025. [Online]. Available: https://www.statista.com/statistics/301913/leading-jam-honey-and-spread-brands-in-the-uk/
