The most used social network in the third quarter of 2024 in Turkey was Instagram, with a ****-percent penetration rate, followed by WhatsApp with **** percent. The presented information is an extrapolation of data gained during a survey and represents users' claimed activity.
How common is the social media usage?
Since the usage of the internet and smartphones has been widespread in modern society, social media have become an essential part of many people's lives. Also, in Turkey, the number of social media users showed an upward trend since 2020 and totaled over ** million users in 2025. Furthermore, the penetration rate of social networks in the country has been growing.
User demographics
One of the most used social media platforms in Turkey, Facebook, is mainly popular among men aged between 25 and 34 years. Men in that age group make up **** percent of the users. Moreover, this demographic category represented **** percent of Instagram users in the country, while **** percent were women in the same age group.
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We Are Social, & Hootsuite, & DataReportal. (March 2, 2025). Penetration of the leading social networks in Turkey in 3rd quarter 2024, by platform [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/284503/turkey-social-network-penetration/
We Are Social, und Hootsuite, und DataReportal. "Penetration of the leading social networks in Turkey in 3rd quarter 2024, by platform." Chart. March 2, 2025. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/284503/turkey-social-network-penetration/
We Are Social, Hootsuite, DataReportal. (2025). Penetration of the leading social networks in Turkey in 3rd quarter 2024, by platform. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/284503/turkey-social-network-penetration/
We Are Social, and Hootsuite, and DataReportal. "Penetration of The Leading Social Networks in Turkey in 3rd Quarter 2024, by Platform." Statista, Statista Inc., 2 Mar 2025, https://www.statista.com/statistics/284503/turkey-social-network-penetration/
We Are Social & Hootsuite & DataReportal, Penetration of the leading social networks in Turkey in 3rd quarter 2024, by platform Statista, https://www.statista.com/statistics/284503/turkey-social-network-penetration/ (last visited May 09, 2026)
Penetration of the leading social networks in Turkey in 3rd quarter 2024, by platform [Graph], We Are Social, & Hootsuite, & DataReportal, March 2, 2025. [Online]. Available: https://www.statista.com/statistics/284503/turkey-social-network-penetration/
