The average advertising expenses per car dealership in the United States amounted to nearly *** thousand U.S. dollars in 2023. Each U.S. car dealer spent, on average, about ** thousand dollars on TV advertising. The largest expenditures were devoted to third-party listing sites, where an average dealership ad spending surpassed *** thousand dollars. In total, U.S. car dealers' collective ad spending reached *** billion dollars in 2023.
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National Automobile Dealers Association. (March 21, 2024). Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. "Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars)." Chart. March 21, 2024. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. (2024). Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. "Car Dealers' Advertising Spending in The United States in 2023, by Medium (in 1,000 U.S. Dollars)." Statista, Statista Inc., 21 Mar 2024, https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association, Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/ (last visited May 08, 2026)
Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars) [Graph], National Automobile Dealers Association, March 21, 2024. [Online]. Available: https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
