Reasons for media consumption in Indonesia as of May 2025, by age group

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Release date

July 2025

Region

Indonesia

Survey time period

May 8 to 30, 2025

Number of respondents

9,225

Age group

16 years and older

Special properties

among people who consumed media

Method of interview

Online survey

Supplementary notes

Survey question: "What are your reasons for consuming media? (choose up to 3 of the most relevant answers)"

Up to three answers were accepted.

Respondents count by age group was as follows:
16-24 years: 2,273 
25-34 years: 3,032 
35-44 years: 2,274 
45-54 years: 1,233 
55+ years: 413 

Citation formats

Reasons for media consumption Indonesia 2025, by age

Published by Statista Research Department, Mar 13, 2026

According to a survey by Rakuten Insight conducted in Indonesia in 2025, the most common reason for consuming media among respondents across age groups was ****************. Another common reason to consume media was for ************************* purposes. 

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