Distribution of the e-commerce skin care sales in Southeast Asia in May 2025, by segment

© Statista 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

In cooperation with
Release date

August 2025

Region

Asia

Survey time period

May 2025

Special properties

includes Singapore, Vietnam, the Philippines, Indonesia, Malaysia, and Thailand

Supplementary notes

Based on data from Shopee and Lazada, and TMO market insider's analysis.

Citation formats

E-commerce skin care sales distribution SEA May 2025, by segment

Published by Statista Research Department, Nov 25, 2025

In May 2025, the share of treatment and functional care products in online skin care sales in the Southeast Asian market was around ** percent. In comparison, cleansing products and masks held a market share of about **** percent during this period.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Beauty and personal care in Southeast Asia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Beauty and personal care in Southeast Asia

Overview

4

International trade

3

Personal care

3

Skin care

4

Cosmetics

5

Consumer behavior

4

Leading brands

4

Further Content: You might find this interesting as well

Topics

Beauty and personal care in Southeast AsiaBeauty and personal care e-commerce worldwideCosmetics market in VietnamCosmetics in the Asia-Pacific regionBeauty and personal care in Thailand
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.