markets in Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
Supplementary notes
Figures are forecasts.
Citation formats
Digital ad spend forecast APAC 2024-2026, by medium
In 2024, spending on display banner advertising in the Asia-Pacific region was forecast to reach about **** billion U.S. dollars. In contrast, social media advertising spending was forecast to amount to ****billion U.S. dollars in the same year. Both digital advertising categories were estimated to increase between 2024 and 2026.
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Dentsu. (February 24, 2025). Forecast of digital advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/1622585/apac-digital-ad-spend-forecast-by-medium/
Dentsu. "Forecast of digital advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars)." Chart. February 24, 2025. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/1622585/apac-digital-ad-spend-forecast-by-medium/
Dentsu. (2025). Forecast of digital advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/1622585/apac-digital-ad-spend-forecast-by-medium/
Dentsu. "Forecast of Digital Advertising Spending in The Asia-pacific Region from 2024 to 2026, by Medium (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Feb 2025, https://www.statista.com/statistics/1622585/apac-digital-ad-spend-forecast-by-medium/
Dentsu, Forecast of digital advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1622585/apac-digital-ad-spend-forecast-by-medium/ (last visited May 09, 2026)
Forecast of digital advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars) [Graph], Dentsu, February 24, 2025. [Online]. Available: https://www.statista.com/statistics/1622585/apac-digital-ad-spend-forecast-by-medium/
