A survey conducted among public relations companies in India revealed that the PR industry primarily used AI for research and strategy in 2024. Conversational AI was the second most popular way of public relations being enhanced as indicated by ** percent of respondents. Most of the PR stakeholders in India believed that big data and AI would drive PR growth in the future.
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Public Relations Consultants Association of India. (January 21, 2025). Ways in which AI is enhancing public relations (PR) in India as of 2024 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1620922/india-ai-implementation-in-pr-industry/
Public Relations Consultants Association of India. "Ways in which AI is enhancing public relations (PR) in India as of 2024." Chart. January 21, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1620922/india-ai-implementation-in-pr-industry/
Public Relations Consultants Association of India. (2025). Ways in which AI is enhancing public relations (PR) in India as of 2024. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1620922/india-ai-implementation-in-pr-industry/
Public Relations Consultants Association of India. "Ways in Which Ai Is Enhancing Public Relations (Pr) in India as of 2024." Statista, Statista Inc., 21 Jan 2025, https://www.statista.com/statistics/1620922/india-ai-implementation-in-pr-industry/
Public Relations Consultants Association of India, Ways in which AI is enhancing public relations (PR) in India as of 2024 Statista, https://www.statista.com/statistics/1620922/india-ai-implementation-in-pr-industry/ (last visited May 07, 2026)
Ways in which AI is enhancing public relations (PR) in India as of 2024 [Graph], Public Relations Consultants Association of India, January 21, 2025. [Online]. Available: https://www.statista.com/statistics/1620922/india-ai-implementation-in-pr-industry/
