*Consumers who bought online in the last 12 months and did research on the internet before buying a product online.
This question was phrased by the source as follows: "In which online channels do you look for information?" ("Y, ¿en qué canales de internet buscas información?")
Multiple answers were possible.
Citation formats
Main online channels used for product research before a purchase in Mexico 2024
Around ** percent of online shoppers who researched products on the internet before buying them used YouTube and online video reviews, according to a 2024 survey. The second most common channel to research products online was social media (** percent), closely followed by search engines like Google (** percent). Almost ** percent of online shoppers in Mexico bought online one or two times a week.
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Elogia. (December 31, 2024). Most used online channels for product and service research before a purchase in Mexico in 2024 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1618883/main-product-research-online-channels/
Elogia. "Most used online channels for product and service research before a purchase in Mexico in 2024." Chart. December 31, 2024. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1618883/main-product-research-online-channels/
Elogia. (2024). Most used online channels for product and service research before a purchase in Mexico in 2024. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1618883/main-product-research-online-channels/
Elogia. "Most Used Online Channels for Product and Service Research before a Purchase in Mexico in 2024." Statista, Statista Inc., 31 Dec 2024, https://www.statista.com/statistics/1618883/main-product-research-online-channels/
Elogia, Most used online channels for product and service research before a purchase in Mexico in 2024 Statista, https://www.statista.com/statistics/1618883/main-product-research-online-channels/ (last visited May 07, 2026)
Most used online channels for product and service research before a purchase in Mexico in 2024 [Graph], Elogia, December 31, 2024. [Online]. Available: https://www.statista.com/statistics/1618883/main-product-research-online-channels/
