Gross merchandise value (GMV) of licensed and franchised clothing in China from 2020 to 2024, with a forecast for 2025 (in billion yuan）

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Release date

June 2025

Region

China

Survey time period

2020 to 2024

Supplementary notes

*Forecast.

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of July 2025). 

Citation formats

GMV of licensed clothes in China 2020-2025

Published by
Bruna Rocco,
Nov 26, 2025

In 2024, the gross merchandise value (GMV) of licensed and franchised clothing in China amounted to more than ** billion yuan, up from about ** billion yuan in 2023. The market was forecast to grow significantly in 2025, reaching a GMV of nearly 34 billion yuan.

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