Importance of heritage as a luxury purchase criteria among consumers in the United Kingdom (UK) in 2025, by generation

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Source

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Release date

May 2025

Region

Europe, United Kingdom

Survey time period

24 April 2025 to 14 May 2025

Number of respondents

1,248 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Survey question: When it comes to luxury fashion, which of the following purchase criteria are important to you? (multi-pick)

Multiple answers were possible.

If you need more information, you can have a look at the Consumer Insights Methodology.

Citation formats

Heritage importance as purchase criteria for luxury fashion in the UK 2025

Published by
Bruna Rocco,
Nov 26, 2025

Among fashion consumers in the UK, about ** percent of respondents in a Statista Consumer Insights survey said they found heritage to be an important criteria when purchasing luxury goods. This rate was higher for Gen Z consumers at ** percent. 

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Statistics on " Heritage luxury brands in the UK "

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Other statistics that may interest you Heritage luxury brands in the UK

Brands

8

Overview

5

Made in Britain

4

Consumer behavior

5

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Topics

Heritage luxury in the UKGlobal personal luxury goods industryBurberryLuxury e-commerceLuxury goods in the UK
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