Inclination to invest in generative artificial intelligence by the Indian media sector in 2024

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Release date

January 2025

Region

India

Survey time period

2024

Number of respondents

200 respondents

Special properties

C-suite executives across various sectors India

Supplementary notes

Original survey question: What is your organization’s overall inclination to invest in GenAI?

The source reports no responses for 'Bullish, investing', 'Exploring actively and budgets allocated', and 'No plans to invest'.

Citation formats

GenAI investment in the M&E sector India 2024

Published by Statista Research Department, Nov 27, 2025

Organizations within India's media and entertainment industry were keen to invest in generative AI (GenAI) although cautiously, as indicated by ** percent of respondents in a 2024 AI adoption survey. The remaining respondents reported exploring GenAI possibilities without any immediate investments planned.

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Statistics on " Media and entertainment in India "

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Other statistics that may interest you Media and entertainment in India

Industry overview

3

Television

6

Print

6

Film

5

Digital

6

Other sectors

6

AI adoption

3

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Topics

Media and entertainment in IndiaFilm industry in IndiaOnline gaming in IndiaTelevision industry in IndiaStreaming industry in India
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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