Brands from which consumers are most likely to purchase smartphones from in the Philippines as of October 2024

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Release date

March 2025

Region

Philippines

Survey time period

October 10 to 30, 2024

Number of respondents

12,382 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: “Which smartphone brands are you most likely to purchase?”

Multiple answers were allowed.

Citation formats

Preferred smartphone brands Philippines 2024

Published by
Diana Elagina,
Nov 26, 2025

According to a Rakuten Insight survey conducted in the Philippines in October 2024, ** percent of respondents said they would most likely buy smartphones from Samsung. In comparison, *** percent of respondents said they would most likely buy smartphones from Cloudfone. 

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