Leading destination information channels for Chinese outbound travelers as of March 2025, by age group

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Release date

April 2025

Region

China

Survey time period

March 12 to 18, 2025

Number of respondents

1,022 respondents

Special properties

among Chinese travelers from first-tier, new first-tier, second-tier, and third-tier cities

Citation formats

Main information channels among outbound travelers from China 2025, by age

Published by Statista Research Department, Nov 28, 2025

According to a 2025 survey conducted in March among Chinese outbound travelers, ***** was the most popular destination information channel, especially among those above 45 years old. In comparison, younger generation (those below 25 years old) relied on *********** more than OTAs when researching their outbound travel destinations.

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Access limited to Free Statistics. Premium Statistics are not included.
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