During a 2024 survey carried out among adult Swedish consumers, direct mail was revealed to be the medium that offered the most positive advertising experience thanks to a good balance of advertising and content, appropriate frequency of ad delivery and the greatest opportunity for consumers to avoid advertising if they wished to. TV ranked second, delivering the worst ad experience, according to the respondents.
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Novus, & Sveriges Annonsörer. (October 22, 2024). Media that offered the best advertising experience according to consumers in Sweden as of June 2024 (index score) [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1563191/media-advertising-experience-sweden/
Novus, und Sveriges Annonsörer. "Media that offered the best advertising experience according to consumers in Sweden as of June 2024 (index score)." Chart. October 22, 2024. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1563191/media-advertising-experience-sweden/
Novus, Sveriges Annonsörer. (2024). Media that offered the best advertising experience according to consumers in Sweden as of June 2024 (index score). Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1563191/media-advertising-experience-sweden/
Novus, and Sveriges Annonsörer. "Media That Offered The Best Advertising Experience According to Consumers in Sweden as of June 2024 (Index Score)." Statista, Statista Inc., 22 Oct 2024, https://www.statista.com/statistics/1563191/media-advertising-experience-sweden/
Novus & Sveriges Annonsörer, Media that offered the best advertising experience according to consumers in Sweden as of June 2024 (index score) Statista, https://www.statista.com/statistics/1563191/media-advertising-experience-sweden/ (last visited May 08, 2026)
Media that offered the best advertising experience according to consumers in Sweden as of June 2024 (index score) [Graph], Novus, & Sveriges Annonsörer, October 22, 2024. [Online]. Available: https://www.statista.com/statistics/1563191/media-advertising-experience-sweden/
