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March 2026
Worldwide
August 2024 to February 2026
In February 2026, viator.com reported over ** million visits. That month, mobile users accounted for most of the website's online traffic, generating over *****million visits.
Viator is Tripadvisor, Inc.'s brand that focuses on the experiential travel market with its global marketplace dedicated to tours, activities, and attractions. Breaking down Tripadvisor, Inc.'s revenue by business segment shows that Viator was the company's brand that experienced the highest growth over the past years. As of 2025, Tripadvisor has consolidated the Viator and Brand Tripadvisor experiences businesses into a single Experiences segment.
GetYourGuide, a multinational company based in Berlin, and Klook, which is headquartered in Hong Kong, are two of Viator's biggest competitors in the experiential travel market. In February 2026, global website visits to getyourguide.com reached almost ** million. Meanwhile, the number of visits to klook.com worldwide totaled over ** million that month.
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Company information
Industry overview
Consumers
Tripadvisor.com website
Viator
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
