Subscription video-on-demand (SVOD) churn rate in the United States from January 2023 to August 2024

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Release date

November 2024

Region

United States

Survey time period

January 2023 to August 2024

Supplementary notes

Gross churn is the number of cancellations in a month divided by the previous month's subscribers. Net churn subtracts resubscribers from cancellations, then divides by the previous month's subscribers. A churn occurs when subscribers lose access to the subscription or on the explicit cancellation date.

Citation formats

Monthly SVOD churn rate in the U.S. 2023-2024

Published by Statista Research Department, Nov 27, 2025

In August 2024, the net churn rate of SVOD subscribers in the United States amounted to *** percent, excluding resubscribers. Throughout the period from the beginning of 2023 to mid-2024, SVOD churn peaked in January 2024 at *** percent.

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