Leading business growth strategies for the next 12 months in the Middle East and Africa in 2024

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Release date

June 2024

Region

Africa, MENA

Survey time period

2024

Special properties

among mid-market business executives

Method of interview

Telephone interviews and online survey

Supplementary notes

Original question: "Which of the following actions are you planning to take in the next 12 months, in order to grow?"

Citation formats

Business plans for growth in the next 12 months Middle East and Africa 2024

Published by Zeynep Dierks, Jan 26, 2026

According to a survey conducted in the Middle East and Africa in 2024, the foremost growth strategy to be followed by business leaders in the region was that of ***********************************, as indicated by ********** of the respondents. In comparison, ********** of the surveyed executives said that joint ventures and strategic alliances would be their way to achieving growth in the next 12 months.

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