Most important factors for consumers in Europe and North America to determine what online payment method to use in 2024

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Release date

August 2024

Region

North America, Austria, Bulgaria, Canada, Europe, Germany, Italy, United Kingdom, United States

Survey time period

May to June 2024

Number of respondents

8,000 respondents

Age group

18 years and older

Special properties

Consumers

Method of interview

Online survey

Supplementary notes

The source phrased the question as follows: "What are the most important factors for you when choosing how to pay for an online purchase? Select up to three"

The results have been weighted to represent the entire population.

The source did not survey respondents from the Asia-Pacific region, the Middle East, or Africa.

Citation formats

Leading factors in choosing online payment methods in 7 countries in Europe NA 2024

Published by Statista Research Department, Nov 27, 2025

Roughly **** out of 10 respondents said that security and convenience were the most important things when choosing how to pay online. This is according to a survey held in seven different countries in Europe and North America in 2024. Although security was the top priority across all countries, differences were observed in some areas. The speed at which transactions are processed was more critical to Bulgarian respondents than it was to Canadian respondents.

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Statistics on " Digital payment types in Canada "

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Other statistics that may interest you Digital payment types in Canada

Market share

6

Penetration

8

Biggest brands

6

Users

6

Transaction value

8

Number of transactions (per user)

6

Miscellaneous

7

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Topics

Digital payments landscape in the UKMobile payments with digital walletsE-commerce in the United Kingdom (UK)Fintech in EuropeCryptocurrency/stablecoin payments
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