According to a survey conducted in January 2026, around ** percent of respondents in the United States claimed to have used the video-based platform TikTok as a search engine. The usage of social media for conducting online searches, commonly referred to as social search, is gaining popularity among younger generations, with the majority of Gen Z respondents opting for social media over traditional search engines for this purpose.
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Adobe. (February 15, 2026). Share of consumers in who have used TikTok as a search engine in the United States 2026 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1538165/tiktok-usage-as-search-engine-united-states/
Adobe. "Share of consumers in who have used TikTok as a search engine in the United States 2026." Chart. February 15, 2026. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1538165/tiktok-usage-as-search-engine-united-states/
Adobe. (2026). Share of consumers in who have used TikTok as a search engine in the United States 2026. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1538165/tiktok-usage-as-search-engine-united-states/
Adobe. "Share of Consumers in Who Have Used Tiktok as a Search Engine in The United States 2026." Statista, Statista Inc., 15 Feb 2026, https://www.statista.com/statistics/1538165/tiktok-usage-as-search-engine-united-states/
Adobe, Share of consumers in who have used TikTok as a search engine in the United States 2026 Statista, https://www.statista.com/statistics/1538165/tiktok-usage-as-search-engine-united-states/ (last visited May 07, 2026)
Share of consumers in who have used TikTok as a search engine in the United States 2026 [Graph], Adobe, February 15, 2026. [Online]. Available: https://www.statista.com/statistics/1538165/tiktok-usage-as-search-engine-united-states/
